Aug 4th, 2010

I wish more companies did this! The Country’s Best Yogurt (TCBY) – the self-proclaimed innovator of frozen yogurt – this morning extended a best wishes and congratulations to Google on their successful and exciting launch of Android 2.2 (FroYo). Alongside a round of applause and a cheeky thumbs up, TCBY’s original plans to gift the Googleplex with 600 gallons of frozen yogurt would’ve been the ultimate cap to this awesome story.

Instead, they decided to take 300 palettes of sod and create a heartwarming message to Google in the 20 acres next to their campus: “TCBY Frozen Yogurt… We Think the NEw Android 2.2 FroYo Upgrade is Sweet!” Google did well to notice the message, too: why not take the trusty old satellites powering Google Earth and put them to good use? Thus, below is the end result.


Google’s got to be feeling mighty tingly inside after this. TCBY must feel even more flattered thanks to Google putting the spotlight on the Fro-yo they’re so passionate about. I have my reservations regarding the accuracy of the details on how they did this (Photoshop, anyone?) but it’s their story and we’ll run with it! Full press details ahead.


TCBY Plants Congratulatory Message In Field of Green at Google Headquarters

Salt Lake City, UT (August 4, 2010) – TCBY, the Country’s Best Yogurt, was entertained when it learned that Google was using food names for the upgrades to its wildly popular Android phone, which is selling at the rate of 160,000 phones a day according to TechCrunch. With Cupcakes, Donuts and Eclairs already consumed by Google’s earlier upgrades, the frozen yogurt innovator was thrilled to find out Google was taking a healthy position with its latest upgrade, fondly named “fro-yo” which releases this week.

To show support for Google and its own effort to increase the consumption of probiotic-based fro-yo in America, TCBY wanted to send to Google Headquarters (AKA Googleplex) simply “The Country’s Best Yogurt” to acknowledge the latest upgrade, which according to industry experts is loaded with new user features, new platform technologies, new developer services and new developer APIs.

Feeding thousands of employees at Google’s corporate campus was a nice idea, but TCBY wasn’t sure if it could get 600 gallons of its amazingly popular fro-yo past security without a meltdown. Knowing Google has an appetite for green initiatives including clean energy and carbon footprint reduction, TCBY thought of a better idea, a fresher, greener idea.

TCBY chose instead to plant (metaphorically speaking) 300 palettes of sod in the 20-plus acreage or nearly 450,000 square feet adjacent to the Googleplex and leave a congratulatory message that reads, “TCBY Frozen Yogurt…We Think the New Android 2.2 Fro-Yo Upgrade is Sweet!” An aerial of the before and after stunt was captured, of course, on Google Earth.