Jul 6th, 2010

mobitvMobiTV, which is currently available on the HTC EVO 4G, HTC Hero, and Motorola Backflip, is expanding its live TV streaming and video-on-demand service to cover more Android handsets in the face of higher user traffic. MobiTV will launch on-board the upcoming Samsung Vibrant and will follow to future Android handsets, bringing along content from providers such as NBC, ESPN, Disney, CBS, and more.

Of the 10 million current viewers, Android users account for 23 percent more minutes of viewed content compared to other mobile platforms, making Android the most popular OS for MobiTV. More figures will be released shortly detailing World Cup and mobile viewing trends.

Press Release:

MobiTV, Inc. Expanding on the Android Platform

Mobile video engagement highest among users on Android platform
EMERYVILLE, CALIF. – July 6, 2010 – Recognizing the growth of the Android platform and its ability to deliver a high quality mobile media experience, MobiTV, Inc. is expanding its core live TV and video-on-demand service to more Android-based devices.
WHAT: Currently delivering top-tier live and video-on-demand programming to the Android-based Sprint EVO 4G and HTC Hero devices, as well as the AT&T Motorola Backflip, MobiTV is expanding its Android availability beginning with the T-Mobile Samsung Vibrant available July 21, 2010.

WHY: Since the introduction of MobiTV to the Android platform with the NBA League Pass Mobile app, MobiTV, Inc. has seen increased engagement with its services on Android as the operating system continues to grow. With Android grabbing 9.6 percent of the smartphone market share in the first quarter of 2010*, compared to 1.6 percent a year earlier, MobiTV believes it will become a critical platform in accelerating the availability and adoption of mobile media.

NUMBERS: Among its more than 10 million subscribers, MobiTV viewers on the Android platform watch 23 percent more minutes per active viewer versus all other mobile operating platforms.

QUOTE: “As the Android platform continues to grow in popularity and availability, MobiTV believes it will play a strong role in the adoption of mobile media,” said Charlie Nooney, CEO of MobiTV, Inc. “With more Android devices being rolled out in the coming months, MobiTV has identified the platform as a strategic element in our goal to deliver live and on-demand programming to the widest possible consumer base.”
ABOUT: MobiTV, Inc.’s technology was the first to bring live TV to mobile devices, and the company is driven by a passion for delivering personalized, engaging and relevant mobile media experiences to millions of subscribers. Our deep relationships with wireless operators enable consumers to receive top-tier content from brands like NBC, ESPN, Disney, CBS, Warner Music and many more. MobiTV, Inc. applications, available on hundreds of handsets and compatible with nearly every mobile operating system, are powered by an industry-exclusive technology platform that can be deployed by wireless operators or hosted by MobiTV, Inc.

Founded in 1999, MobiTV, Inc. is a privately-held company with headquarters in Emeryville, Calif. For more information about MobiTV managed end-to-end services and hosted content delivery technology and solutions, please visit:

www.mobitv.com/technology. To learn more about MobiTV applications and services, go to: www.mobitv.com/products/apps/tv/. To learn more about MobiTV mobile music products and services, go to: www.mobitv.com/products/apps/radio/

*According to research firm Gartner, Inc.