Jan 5th, 2010

buy-nexusIn the Q&A, Andy Rubin just suggested that he doesn’t think people will abandon their current mechanism of purchasing phones. But Andy just seems like the nice guy that doesn’t like confrontation… in reality he expects their latest announcement to be a disruption to the industry.

Want proof? Check out the Official Google Blog where Mario Quieroz makes the Google Hosted Web Store for phones seem like the main attraction of the day with the Nexus One only playing a role:

Well, today we’re pleased to announce a new way for consumers to purchase a mobile phone through a Google hosted web store. The goal of this new consumer channel is to provide an efficient way to connect Google’s online users with selected Android devices. We also want to make the overall user experience simple: a simple purchasing process, simple service plans from operators, simple and worry-free delivery and start-up.

The first phone we’ll be selling through this new web store is the Nexus One — a convergence point for mobile technology, apps and the Internet. Nexus One is an exemplar of what’s possible on mobile devices through Android — when cool apps meet a fast, bright and connected computer that fits in your pocket. The Nexus One belongs in the emerging class of devices which we call “superphones.” It’s the first in what we expect to be a series of products which we will bring to market with our operator and hardware partners and sell through our online store.

Manufactured by HTC, the Nexus One features dynamic noise suppression from Audience, Inc., a large 3.7″ OLED display for deep contrast and brilliant colors and a 1GHz Qualcomm Snapdragon™ chipset for blazing speeds. Running on Android 2.1, the newest version of Eclair, the software includes innovations like a voice-enabled keyboard so you can speak into any text field, fun Live Wallpapers, a 3D photo gallery for richer media experiences and lots more. Of course, it also comes with a host of popular Google applications, including Gmail, Google Voice and Google Maps Navigation.

The announcement in and of itself doesn’t change the game completely. But it does start a move in a direction that could prove to change the game completely. The folks on stage also refused to discuss the details of the supply chain, inventory, distribution and more for the Nexus One which is paramount in determining the industry impact of this latest news.

Right now the ecosystem is incredibly stable with a very clear food chain where everyone eats and knows where to get their food. This could alter that delicate balance, cutting revenue out of several company’s diets. I could pull out plenty of examples from history where one animal was brought in to act as a predator to preserve the balance for another unwanted animal’s increase/decrease and although intentions were good, things turned out bad.

Now that I’m talking about animals too much, how about you bring us back on topic by giving us YOUR opinion on how this inventory works and whether this new “supply chain” will have a huge impact on the future of mobile phone buying?

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