Later This Year: “Quite Significant” Android Announcements


google-android-twitterWhen financial growth for Google slowed dramatically in 1Q 2009 it wasn’t THAT surprising – the whole economy is in the gutter. But this is GOOGLE we are talking about here, what in the world is going on? In a conference call on Thursday, CEO Eric Schmidt acknowledged the stumble with quotes like “No company is recession proof” saying that the economy is in “uncharted territory” and that “Google is absolutely feeling the impact.”

But there seems to be a big upside for Google (and us) that Schmidt discussed on the conference call:

The Android software introduced last year now accounts for about 8 percent of all mobile Web browsing to rank second behind Apple Inc.’s iPhone, Google executives said Thursday. Without providing specifics, Schmidt said Android’s usage will expand later this year as part of “quite significant” announcements by Google involving several new pieces of hardware.

Google is counting on Android to help the company dominate advertising on mobile devices as thoroughly as it does now on office and home computers connected to the Internet.

Quite significant? Does that mean lots of phones? Does it mean netbooks, Android hubs and GPS devices? Or does it mean even more? One of the hands Google could be holding is the purchase of microblogging phenomenon Twitter:

Recent reports also have surfaced that Google might use some of its $17.8 billion in cash to buy Twitter Inc., the startup behind an increasingly popular communications service that broadcasts short messages on the Web and mobile devices in bursts of 140 characters.

Although he didn’t discuss the buyout speculation, Schmidt made it clear he would be interested in selling ads for the San Francisco-based startup.

Twitter “could become a channel for product information, market information, real-time information for which you can hang advertising products,” Schmidt said.

Combine the sheer size and following/popularity of Twitter, a service that fits SEAMLESSLY into the mobile context, and combine the possibilities with the Google owned Android mobile operating system and what do you have? Pure win. Google could have a really, really good thing brewing here.

I can foresee one big problem: will Twitter lose the “cool” factor if Google buys it? Will they try to do too much with it and overcomplicate a beautifully simplistic service? To be honest, I think Twitter is still somewhat of a fad that could eventually wear off if it doesn’t reinvent iteself as something more. And better integration with mobile would be the way to do that.

I’ve blabbed on quite a bit when all we were told was “quite significant” Android happenings were coming. But lets be real… we were expecting and practically demanding that by the end of 2009 anyways, weren’t we?

[Associated Press via Android Guys]

Rob Jackson
I'm an Android and Tech lover, but first and foremost I consider myself a creative thinker and entrepreneurial spirit with a passion for ideas of all sizes. I'm a sports lover who cheers for the Orange (College), Ravens (NFL), (Orioles), and Yankees (long story). I live in Baltimore and wear it on my sleeve, with an Under Armour logo. I also love traveling... where do you want to go?

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  1. I will resist using or condoning Twitter to my death bed. So stupid.

  2. I’m with Jamie…

    I don’t really see how Twitter could help Android. I mean if Google wanted to open up Twitter like comm channel to Android devices they could without buying Twitter. They could simply add some sort or channel system to Google Talk. I think the looser in all of this well be the telco’s. When the Android device boom happens there will be all sorts of free text based communication going on and SMS will be a thing of the past. I already wish more of my friends were up on smartphones.

  3. What I find interesting here is the 8% mobile web traffic number. While I think 8% is believable, I don’t see how that would put Android in 2nd place behind the iPhone. According to this recent article:

    8% would put them behind RIM and Windows Mobile devices in addition to the iPhone.

  4. Phil and Jaime can stfu cuz they don’t know what they are talking about.

    I am a twitter addict. If google buys twitter, it can possibly solve the tech issues we have been dealing with lately because of how fast it is growing. Its definitely something to look forward to.

  5. COOOLLL!!!!!!!!!!!!!!!!!!!

  6. Twitter already lost it’s cool factor. Only the sheep are attracted to it now.

  7. Baa!

    Actually, it is interesting to follow groups (like Android and Wizards) and celebs (like Armstrong)… but I find it otherwise useless…

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