Oct 21st, 2015

Yahoo has been akin to that nice kid who wants everyone to get along. They had no problems showing results from Microsoft’s Bing search engine on their site, and now a similar deal has been inked with Google.

The deal includes a hard 3-year length, though Yahoo and Google could eventually find some wiggle room on exit clauses down the line. So why would they even want to do this?

It’s clear — Yahoo gets the best of all worlds. They can get people to go to their search engine with confidence that they’ll be able to turn up the most accurate search results every time. This leads to more searches, which in turn leads to more revenue.

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Yahoo would still have total control over which queries are sent through Google, Microsoft or handled in-house, and they don’t have a minimum amount that they have to adhere to in the deal. For Google and Microsoft, this also gets more eyes on their search results and, as a result, their ads. It’s a win-win for both sides.

The move is only more evidence that companies stand to do better when they work together instead of opting to pretend the competition doesn’t exist. It’s healthy for them, and it’s healthy for consumers.

Thankfully more and more of the top tech companies are starting to realize this. Apple and Microsoft, for instance, are sworn enemies, but knowing Apple has a huge share of the smartphone and tablet space Microsoft couldn’t be happier to get Office onto their devices, and Apple couldn’t be happier to accept customers who might otherwise be turned away by lack of availability.

Look for more and more of these “all together now” moves to take place in the future as smaller companies look to emulate the big boys.

[via The Next Web]

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