HTC posts new One M9 commercial and… holy crap, it’s actually kind of good [VIDEO]

It’s safe to say HTC will never have the marketing finesse of rival OEMs like Samsung, but this new ad is a great start. It’s so surprising too, given HTCs ads are usually pretty… well, terrible. Just look at all that money they wasted to get Robert Downey Jr. to create a series of the strangest ads we’ve seen in quite some time. This new one though, it just feels more personal. Check it out for yourself below.

We all have those days, and we all have people who care enough to be there when we really need them. We’re all one. https://t.co/JBBihv4OjE

— HTC USA (@HTCUSA) July 23, 2015