LG’s global press announcement for the circular LG G Watch R wasn’t keen on sharing pricing details, but the German-specific press release may shed some light on what this thing will be priced. According to it, LG will look to target a €299 price tag for the smart watch. To put that into perspective, the LG G Watch costs €199 in Europe.
A straight conversion gives us a figure of $393.98, but LG will likely look to match the same dollar figure digit for digit as they did with the G Watch. There are many reasons why LG might feel the need to price the G Watch R that much higher than the original.
For starters, the watch is said to be made of stainless steel, and also has slightly improved internals over the original G Watch. Not only would this drive the cost of materials up a bit, but it would also drive up the cost of assembly. We imagine it also isn’t cheap to manufacture those circular displays.
Of course only LG knows the true reason, but it’s up to consumers to vote with their wallets and let the South Korean company know whether this is an acceptable price tag or not. We’re not sure if this pricing will be standard through all of Europe or just in Germany, but we’re reaching out to LG for clarification. Would you buy the G Watch R at $299 or €299?