Blackberry no longer wants to force their awful UI down our throats

bbm

Never mind the notion that the Blackberry Messenger ship has failed — let’s talk about the fact that Blackberry tried so hard to force a user interface on us that didn’t feel like it belonged in the first place. Even if you still value BBM as a respectable messaging service, you probably have reservations about its UI. Their goal was to build an identity and brand with their BBOS user interface.

Thankfully Blackberry seems to be taking a 360-degree turn and changing their ways. The company discussed the app at the Blackberry Security Summit this week, and when asked why Windows Phone received a “homely” UI compared to the BBOS-like clones on iOS and Android they responded by saying the latest changes in their vision prompted the need to create user interfaces native to each respective platform.

“You can expect to see that manifest itself in our Android and iPhone BBM apps,” said president John Sims. It’s certainly a long time coming, and we can’t wait to see what they come up with. Unfortunately Blackberry didn’t give a time frame as to when these updates would be available, but we can tell you it can’t come soon enough.

[via N4BB]

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  • J Cav the Great

    Why not offer Android with BBOS skin like HTC Sense, TW, Nature….and apply BB security….

    • afazel

      Because Blackberry is being stubborn

  • docRW

    Isn’t a 360 degree turn putting you back exactly the way you were going/facing in the first place? I think you mean a 180 degree turn, which would mean they now have the opposite position.

    • Sam

      You sound like my freshman math teacher in the middle of a lecture

    • Carl Rood

      You are correct, unless he’s just saying that Blackberry is now dizzy.

      • Durin123

        And about to puke because they’re really in trouble of becoming irrelevant.

    • WORPspeed

      360 degree spin and then moonwalk backwards of course

      Kinda like what people do when they see an xbox 360:
      http://i.imgur.com/H3vtu85.png

      • Durin123

        Wondrous diagram, that.

    • Markymarc18

      Thanks for pointing that out and saving me the effort!

      Although, considering it’s BlackBerry, it probably isn’t a mistake. Each time they take a “new direction,” it ends up looking suspiciously just like the old one. =)

    • Emile’sGhost

      It’s Quentyn, I wouldn’t expect anything less. He couldn’t even be bothered correcting the fact Amazon has a trial period for their Kindle Unlimited, when he said it didn’t. It was even in the video he posted with the article as well. He’s become the biggest joke on this site.

  • Jcastag

    Why would they ever budge?? They should stand strong and do what they want, not what the public asks for!! That is why they are so successful today!

  • John-Phillip Saayman

    About time yes. That app was ugly and confusing. Felt like a froyo app. Only had it that first day.

  • impulse101

    Only losers use BBM

  • martin golder

    Trash the app then say you can’t wait to see what they come up with for it . . . . Mixed messages here.