Motorola says Moto 360 has “$250 approximate retail value” in contest fine print [UPDATE]

moto 360 watch face psd

Motorola’s kicking off a design contest for users to create Moto 360 watch faces. That’s the skinny of it. Winners will have their designs considered for use on the Moto 360, naturally, and they’ll also be entitled to some pretty nice prizes. One of those prizes — the granddaddy of the lot — is a Moto 360 itself. The story isn’t that Motorola is¬†giving the watch away, though.

The story is that they may have leaked their own pricing for the smartwatch without the intention of doing so. The document lists the Moto 360 as having a “$250 ARV,” which stands for “approximate retail value.” This is by no means concrete proof that Motorola will price the Moto 360 at $250 at launch (things could always change by the time it reaches store shelves), though we can’t think of any other reason they’d set that as the ARV.

What we still don’t know is when we’ll be able to buy one, but we’re hoping Motorola will tag alongside Google at IO late next month to unleash those details for our lonely wrists. In the meantime, if you want to take a crack at this contest (they provide some PSD files for you to toy around with) be sure to visit Motorola’s Google+ page right here.

UPDATE

In a reply to a separate Google+ post, Motorola mentions the pricing in the contest rules is for tax purposes only, and is not the suggested retail price for the upcoming Motorola Moto 360. Here’s their statement:

“Thanks for your excitement around our Moto 360 Design Face-Off contest! We want to make clear that the “Approximate Retail Value” (ARV) indicated in our rules is included for tax purposes only and should not be interpreted as the suggested retail price of the Moto 360 when it becomes available for purchase.”

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