Twitter buys Cover, the folks behind the contextually aware lockscreen app

Cover lockscreen app featured

You might remember a few months back when we covered (heh, heh) a new Android lockscreen app called Cover. The application’s claim to fame was a lockscreen that supplied you with convenient shortcuts to apps, based on your location. For instance, if you were home, you’d find Facebook and other social networking apps, but when in the office, it’s all business with Gmail, Calendar, and so forth.

Cover Twitter acquired

In a new blog post, the 3 man team at Cover has just announced that they’ve been officially acquired by none other than Twitter. So what exactly does Twitter want with a lockscreen app? Well, that part remains to be seen. The folks at Cover aren’t revealing any real details, only mentioning that they’ll be building upon what makes Cover so great — useful contextual information. Whether this means a Twitter lockscreen, or something else entirely, we’ll have to wait to find out.

Finding new ways of getting smartphone users into their app without even having to open the app in the first place is a pretty smart move and mirrors what we saw Facebook doing with Home last year, or Yahoo with Aviate. After acquiring Vine back in 2012 (and the failure that was Twitter Music), it’s clear Twitter is looking to branch out, and the lockscreen could be where they’re headed next.

[Cover]

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  • http://www.android.com HyperTallih

    Amazing but why?

    • http://twitter.com/gamercore Chris Chavez

      Twitter as a social network has a lot of value. It’s like a glorified RSS feed for businesses, as well as a social network to keep up with your friends. Having the app already open as soon as you unlock your phone is a smart move for them. Keeps people coming back.

      • http://www.android.com HyperTallih

        Thank you for your comment.

        • http://twitter.com/gamercore Chris Chavez

          NP ^_^

      • http://google.com/+derekross Derek Ross

        Because Facebook Home worked out so well for Facebook :P

        • http://twitter.com/gamercore Chris Chavez

          Hey, it was a good idea. It’s just that Facebook didn’t realize that everyone that uses Facebook actually hates Facebook.

          Twitter doesn’t have the same reputation as Facebook, although they’re slowly getting there… #tokenlimits

  • Devon Warren

    Damn it, I just installed this last week and it’s been awesome. Don’t screw this up with adding a bunch of clutter!

    • http://twitter.com/gamercore Chris Chavez

      The Twitter app will always be at the top of the lockscreen. Lol

  • Jesslyn Hendrix

    There goes the neighborhood. Uninstalling just like I did with WhatsApp