Ever since Google announced the $35 Chromecast media streaming dongle, the company has enjoyed great success. We figured sales were off the charts with early availability of the dongle being scarce throughout various retail outlets, but now we have a better idea of just how much buzz Google has been able to generate around this thing.
According to Android and Chrome boss Sundar Pichai, Chromecast sales have crept into the “millions” range, though he wasn’t interested in giving us any exact figures. Either way, hitting over a million units is significant, and Google won’t want to slow down at this point.
The company revealed at SXSW that they are working hard to bring the Chromecast to many more countries within the next few weeks. The device has only been available for US customers to this point, so it’ll be interesting to see just how successful this thing can be once more of the world gets their hands on it.
Even crazier to think about is the fact that the Chromecast train is only just getting started. It wasn’t until recently that Google opened up the SDK to any and every developer willing and able to implement support, and we’ve seen many new apps introduce functionality as a result. It’s already blossomed into a very powerful and flexible multimedia beast, and we imagine things will get even better once more developers catch on.