HTC Watch movie service being laid to rest March 31st — download your stuff before it’s too late

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There’s some unfortunate news for those who preferred to get their digital movies from HTC’s storefront HTC Watch. The company has announced that they’re retiring the service on a global scale, and that it will no longer be available after March 31st. If you don’t remember, HTC initially shut HTC Watch down in countries with “low engagement,” though the UK and United States didn’t fall under that category.

It’s not surprising that the closings hit the rest of the countries, either. We’d be surprised if we heard a majority of people would pour money into a service available on just one platform ¬†opposed to many other options on all platforms. Netflix, Amazon Instant Video, Vudu and even Google Play Movies and TV are all more viable options considering they have apps on most devices, smart TVs and on the web.

So what will this mean for those who gave business to HTC? Well, you can download all your movies to your smartphone up until March 31st. You’ll even be able to buy new ones up to this date, though we imagine no one will be opting to do that with an impending doom. Can’t find the HTC Watch on your smartphone right now? HTC urges folks to give them a ring and they’ll be happy to help you out. Let’s see if HTC will take this opportunity to use the “HTC Watch” name for other purposes.

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