AT&T was in Barcelona for Mobile World Congress this year, and for good reason. The company took some time out to announce free international messaging to both landlines and mobile phones, giving those with family abroad another viable means of communication without having to pay a megacrapton of money.
So what’s the catch? There is no catch. No, really, for once there truly isn’t any other hooks to this nice deal. Whether you want to applaud AT&T for the gesture or applaud T-Mobile for being the likely cause of this move is up to you, but either way we are loving what this new fierce competition is doing for customers in the wireless industry.
Beyond all that, AT&T also reduced the international calling plan to Mexico, Canada and the Caribbean to just $5 per month at 1-cent per minute. Why? Because you shouldn’t have to take a mortgage out on your home to call loved ones who live just across the border.
“We are always looking for ways to keep our customers happy,” said AT&T chief Ralph De La Vega. “The offer we have is better than T-Mobile’s, because on ours it isn’t just landlines, it includes mobile as well.” That AT&T name-dropped T-Mobile is a testament to Magenta’s impact on the wireless industry as a whole, and as consumers you should definitely be excited for what 2014 is going to bring. AT&T’s latest changes all take effect starting February 28th.