Feb, 13 2014


I’ll be the first to admit, I love me some Taco Bell. The subject of my late night cravings, you can usually find me at my local Taco Bell between the hours of 11pm-2am on any given weekend. With so many items on the menu, I’ve often found it difficult to quickly browse for something new, especially when a big line of cars is building up behind me. Who would have guess that Taco Bell knows this feeling well. They even have a name for it: “menu board anxiety.”

To help combat this common condition, Taco Bell has begun testing a new mobile app that allows customers to place orders using their smartphones with little fuss. The app will not only allow customers to pick from any item on the menu, but customize said orders to their liking. Can’t tell you how many times I’ve had to repeat an order, because of an issue with the intercom, or perhaps my unusually soft voice.

Taco Bell Mobile App Test - Screenshot

I know what you’re thinking — what if you take too long to arrive and the food is already cold? Nobody likes cold beef in their taco. To ensure your food is the freshest (and hottest) it can be, your local Taco Bell wont even begin preparing your order until they know you’re close by. How would they know that? Well, the app uses the built in the GPS on your smartphone to ping the restaurant when you’re pulling up. Genius, right?

Orders can be placed using giftcards or with credit cards, and for creatures of habit, the app even allows customers to save their favorite items/combos for easy ordering. Currently there are 5 locations in Orange County (Southern California) that have begun testing this new service which began nearly 2 years ago. Nationwide expansion is planned for later on in the year. Yo quiero Taco Bell.


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