As part of their latest Uncarrier concept, the feisty service provider led by the sharp-tongued John Legere is offering to pay off the early termination fees associated with competitor’s wireless contracts when users switch to T-Mobile’s network. They are also offering subscribers the chance to pen “breakup” letters to their ex-carriers. According to a T-Mobile spokeswoman, more than 80,000 of the letters have already been created.
T-Mobile admits not all of those taking advantage of the opportunity have actually committed to making a switch just yet, but regardless the campaign has allowed many to voice their disappointment with current carrier agreements. For T-Mobile, a company bent on shaking up the industry, this can only be a good thing.
The unconventional tactics have done wonders to boost T-Mobile’s position with consumers, but for competitors John Legere’s brash sensibility is likely already wearing thin. Regardless, expect the Deutsche Telekom-owned carrier to continue riding this wave for the foreseeable future.
Have you penned a breakup letter to your carrier as part of T-Mobile’s promotion? Let’s see ‘em in the comments below.
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TAGS: T-Mobile Uncarrier