Dec, 11 2013

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Spotify today announced that they’re making their streaming music service free for mobile users… except there’s a quick catch (isn’t there always?). You’ll have to listen to tunes in shuffle mode, meaning you’ll select an artist or a playlist, and hear music from that pool of tracks in a jumbled, random order. It’s not ideal, but considering you aren’t paying a dime for the functionality we can’t imagine too many people will scoff at that.

Bringing a free way to enjoy the Spotify experience will be crucial in the company’s growth. They’ll invite you inside for dinner, and they’re hoping that you thought the turkey was good enough that you’ll want to stay and pay for the dessert. I can’t say that’s a bad strategy at all. The app itself can be had as a free download in the Google Play Store.

[via Spotify]

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