Report: YouTube preparing to launch paid music video service later this year

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Guess offline viewing — which we know is coming —  isn’t the only thing Google has planned for YouTube later this year. According to Billboard, Google will soon be launching a premium music video subscription service for YouTube similar to Spotify (except, only with music videos).

Sources say YouTube will offer free viewing of videos along with a premium option for around $10 a month. Premium users will be able to cache music videos for offline viewing/listening, with the added benefit of removing pesky ads. As far as music selection is concerned, labels on board should remain relatively the same as what is currently offered in Google Play Music All Access.

YouTube Vevo

Currently, the only way to watch (official) music videos on YouTube requires sifting through countless covers from wanna-be popstars. But with a dedicated music video section — similar to the Google’s joint venture with Universal Music Group’s Vevo — YouTube could rake in all the advertising profits, instead of having to split them 50/50.

Some of you may remember that music videos were the final puzzle piece missing when it was discovered that offline viewing would soon be coming to YouTube. Couple this with background audio also making its way to YouTube, and you have the makings of a hit music video service. Will people pay the premium monthly YouTube fee in order to pin videos to their device? Probably not many. But the millions of eyes watching these videos is what Google will actually be selling.

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TAGS: youtube

  • Jiro K

    Idk if this is good or bad. If it works it could make a lot of money But I suspect most people won’t pay to watch music videos. I know I won’t.

    • Big_EZ

      I only “watch” Vevo videos when a particular song isn’t on other services I use. But couple this with the screen off feature and it’ll be a great way to listen to those new songs that will take a month to come to Rhapsody.

      • CerealFTW

        I only got it for the uncensored robin thicke music video lol

    • Chris Chavez

      I mean, you’re not paying to watch music videos. There’s still the free option. You’d be paying to download them on your device without streaming.

      • Jiro K

        Cool beans, we get offline videos they get less people on their servers except for me. Whats the point of unlimited 4g if ur not gonna use it?

      • izzyt

        @Gamercore:disqus are you a miley cyrus fan? a smiler?

        • Chris Chavez


      • Raifid4

        Oh no my Tubemate

    • Pratik Thakkar

      Google wouldn’t mind that as they would then be earning from ads. So it is a win win for Google both ways

  • bob

    People still watch music videos?

    • ari_free

      I don’t know but people will always look at Chris Chavez thumbnails

      • scoter man1

        I sure his thumbnails are well manicured.

    • No_Nickname90

      I have a friend who does. Actually, quite a lot of people on my Facebook watch music videos. It’s mainly the females that do, though.

    • CGS

      My ex is actually on Vevo right now and has been for a half hour. He spends a good hour or two every week watching new music videos.

      • Robabobbob

        Is there a reason you are tracking your ex’s internet habits?

        • blest

          Lmao. Same thing that crossed my mind.

        • El hombré de gordo

          I’m picturing Liana, the overly obsessed girlfriend.

        • CGS

          Because we’re roommates still? Duh

    • Jordan Caviness

      yes….they still make music videos don’t they?.,..

  • Derek Ross

    Interesting playlist Chris :P

  • scoter man1

    You know, if I really want to listen to a certain song and I’m sitting at my desktop (the only place I’d ever use YouTube), I’d just use Spotify.

  • CerealFTW

    I almost didn’t click because I saw Mikey Cyrus… but then I saw Chris wrote the article….

    • InspectorGadget80

      Do what I do close your eyes if u see this ugly chick again.

  • CGS

    I already pay for Play Music All Access…plus, there’s Vevo. I don’t see ever wanting to pay $10 to get music videos just to get out of a 30 second ad.

    • Joni Johirul

      I have all access music too I think they should includ it with music all access.. so you get music and video

  • socalrailroader

    Why, oh why did you put that messy joke of a person front and center?

  • socalrailroader

    We had REAL Music Videos back in the 80s on MTV, now MTV is a joke, the last good thing to come out of them was Beavis and Butthead. Now, kids have crap like Miley the slut Cyrus :(

    • Delmar

      Now they only show pregnant bitches, shown us the bitxhes before they get pregnant MTV !!

    • Mr. Smith

      Everyone claims they know Miley but the thing is wasn’t Mondonna &Brittany Spears doing the same thing in yet no one calls them sluts hypothetical people theses days.

      • Carl Rood

        No. They were actually sexy. Miley just looks desperate.

        • Mr. Smith

          Miley looks good too not digging the hair style but wait are you saying you must look good to be not considered a slut?

      • Ronnie Ron Weez

        Maybe I’m wrong, but don’t you mean hypocritical ?

        • Mr. Smith

          A typo yes

    • El hombré de gordo

      The only halfway decent show on MTV that isn’t total garbage is Catfish because it isn’t about over egotistical douchebags, but even that show gets old quick.

    • schitzengigles10

      I miss Clone High

  • blest

    I don’t see the appeal of this. Ain’t getting a penny from me.

  • Chris Gibbons

    I actually PREFER the wannabe pop star covers in some cases. I watch youtube because I like the parody and covers, if I want to see the official video I go to vevo.

    • andreana mccann

      My Uncle Aiden recently got an almost new gold Mercedes E-Class Wagon only from parttime off a computer… useful content w­w­w.J­A­M­20.c­o­m

  • John Ligons

    Interesting article, but why use “chicken butt” Miley to promote the article.

  • TechSwagg

    why would you pay for videos? MTV barely show videos anymore. Even the artist themselves are not making the big budget videos like they used to. This is going to flop.

  • dhinged

    This would be cool for businesses to put on their TVs or big screens.

  • Wes Loveday

    Let’s all hope this flops miserably. Otherwise it’s gonna be a new trend. Even if I were to consider paying a subscription, that better be UNCOMPRESSED video and audio! YouTube quality is tolerable because it’s FREE.

    • Gideon Waxfarb

      I welcome it, but for $10 a month? LMAO. I’d rather have the rest of Youtube for a lower monthly fee without ads, and a way to bypass Time Warner’s throttling, so videos actually load in a timely manner.

  • InspectorGadget80

    Are u fckn serious? We watch music videos on TV for free. Now charging us 10$ a month just to watch music video? Excluded this ugly whore on this article.