Lorain Wong was hired as HTC’s head of global PR in June of this year. Four months later she is making her exit. The departure is only the latest in a string of company executives taking their leave from a company that has seen better days. Wong is the the third high-ranking PR team member to resign from HTC in the past two years.
Though Wong’s run as part of HTC’s executive team has ended, she will remain a consultant for the Taiwanese smartphone maker for at least the next few months. The circumstances surrounding her departure were described as personal.
HTC has been working to rebound from a trend of that has seen the company take financial losses quarter after quarter, but the worst might be yet to come. The company is in the midst of an expensive, global marketing push that looks to reshape the image of Android device manufacturer. So far the results have been less than positive.