Robert Downey Jr. helps HTC kick off new ad campaign [VIDEO]


While hints of Robert Downey Jr’s involvement in HTC’s latest ad campaign have long been apparent, the company made it a lot more formal with a press release today. The campaign stresses “Change,” with HTC saying they plan to show the world how their ideas and products define change and lead the industry.

Robert Downey Jr’s commitment lasts at least two years, and it sounds like he will be more than just a familiar face attached to a big brand. Downey is said to be working closely with HTC’s global marketing agency to shape the creative direction of the Change campaign.

The first of those ads can be found above, and while it’s not the most groundbreaking piece of marketing we’ve ever seen it’s still quite significant for the company. Go ahead and watch it above, and look out for more with Mr. Iron Man in the months ahead.

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  • Dan

    meh, I like the actor, but I don’t see what he brings to the commercial besides his name

    • DavidVarghese

      Most likely a bit of humor into the commercials, with the HTC branding of course.

      • simpleas

        if they wanted humor I think we had a lot more options than ironman.

        • DavidVarghese

          Not LMFAO funny, just like a smirk kinda funny with HTC branding. Also, RDJ brings a lot of star power into the commercials, which is definitely in HTC’s favor

          • CerealFTW

            star power huh? …..they should’ve just gotten Mario!

          • No_Nickname90

            You have no idea how much I agree with your comment.

          • Jerel Butler

            To activate star power you must tilt your guitar to a 90 degree angle

      • Dan

        they could of done much better with him though

        • http://twitter.com/gamercore Chris Chavez

          Keep in mind this is just a teaser to the actual (full) commercials that will arrive at a later time.

    • Andzzzz

      just like “Meh” brings nothing to your argument.

      • Dan

        It wasn’t an argument, it was an opinion, everyone has one, you should learn to tell the difference

        • palf91

          I think the point he was making that “meh” doesn’t add anything to your overall comment. Take that off, and your comment sounds well constructed and unbiased; “meh” adds a flair of “I don’t care,” which makes some think, “why should I keep reading?”

    • http://twitter.com/gamercore Chris Chavez

      Keep in mind this is just a teaser to the actual (full) commercials that will arrive at a later time.

      HTC is trying to hype this up as much as they can. And they should, they spent a lot of money on RDJ.

  • themuffinman75

    This feels like the 4th quarter of the superbowl and htc is
    down by 8 points and they are about to throw a hail mary and even if by some
    miracle they manage to connect they still have to figure out how to get the 2
    point conversion to send it into over time. I am really rooting for htc and
    I hope they find a way to pull a miracle out of their ass and get back to their glory days.

    • No_Nickname90

      I feel like you’ve witnessed something like this before. LoL!!

  • Socalnathan

    Video doesn’t show on the app. You guys need to get that fixed. I want to use the app alone, not the app until I want to see a video and then I have to load the website. Frustrating. Plus you guys have such a great app already.