Jun 4th, 2013

jay z grammy

Getting big celebrity endorsements for your tech brand is all the rage these days! Samsung is reportedly joining the fold with new rumors that the South Korean company will ink a $20 million deal with rap superstar and entrepreneur Jay-Z at some point next week. Further terms of the agreement weren’t mentioned, but we imagine this will come with some sort of long-term endorsement setup and/or Jay-Z getting his own fake corporate title with Samsung.

Whatever it is, it will have to be major. It isn’t very easy to attract Jay-Z’s attention, so when a deal like this goes down you have to imagine he’s either really excited about what Samsung is doing or simply really excited about those dollar signs and zeroes. Either way, it’s an interesting development that we’re eager to learn about in the days and weeks to come.

[via NY Post]

local_offer    Samsung