Latest Microsoft ads pokes fun at the Android and Apple holy war [VIDEO]

Back in 2008 when the G1 first launched, there was a clear enemy: Apple. Lately, we’ve seen Microsoft make a big push with their still fledgling mobile OS Windows Phone, going on the offensive attacking Android OEM’s with legal threats and licensing agreements. Now it seems Android has a whole new enemy in Microsoft. And Microsoft hasn’t exactly been beating around the bush when it comes to their intentions. Just look at their recent marketing campaigns, to see who they’re gunning for. Hint: it ain’t Apple. They’re even gearing up to release an Android app into the Google Play Store dubbed “Switch to Windows Phone,” going hunting for Android customers on their home turf.

Maybe that’s why I found their latest ad spot for the Nokia Lumia 920 is so… misleading. In it, Microsoft makes light of Android and Apple fanboys who are so busy fighting each other with features and hardware, that it’s become a sort of holy war, ruining weddings and being all around d*cks about the phone they have in their pocket. The best line in the commercial? “I think they kind of like fighting.” Honestly, I get it. Just reading through some of the comments in Kevin’s farewell post is enough to make me lower my head in shame. One could even go as far as argue that there’s been an civil war brewing amongst the Android community, waving the flags of their favorite handsets manufacturers, attacking one another, forgetting that no matter if you’re a Nexus purist, Sammy fanboy, or HTC elitist — we’re all brothers and sisters in Android. That, and everyone needs to chill the eff out.

I have no idea where I’m actually going with this, so I’ll just end with this. If this Microsoft ad spot — which I might add, is pretty friggin’ hilarious — reminds us of one thing, let it be that we never lose sight of the people that make this mobile OS so great, lest we end up like the characters in this video. Now let’s all point and laugh and Microsoft and their feeble attempts to make Windows Phone look “above it all.” Ha-ha!

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  • rikomenzies

    I saw this for the first time at B-Dubs tonight. Had me rolling.

  • http://www.facebook.com/MartinSequoiaRafferty Martin Rafferty

    Pretty Adorable Microsoft. If you can’t beat the product – present a truth and then a lie. Because if you hear a truth before a lie – well it’s like a spoon full of sugar.

  • http://www.facebook.com/ionekoa John Robertson

    hilarious.. may not be a good product, but the comedy is golden.

  • http://www.facebook.com/people/Jamille-Browne/1184321457 Jamille Browne

    I’m pretty sure that people know about the lumia and just don’t care

    • rick slick

      yup

      • http://twitter.com/Annamedfina Annamedfina

        wp not again.

    • Sean Royce

      Bit harsh, I mean I don’t own a Windows Phone, but I like the OS itself.

      • AMbro86

        Sometimes the truth hurts.

        I read a while back (not sure if it’s still this way, but I wouldn’t dismiss it anyway) that Windows Phone’s closest competitor in the smartphone market wasn’t iPhone, or Android, or even BlackBerry, but Microsoft’s own Windows Mobile devices…ouch! In other words Windows Phone is not only below Android, iPhone, and BlackBerry in market share, but it has even less market share than old klunky WinMo phones! That’s some dedicated user base to outmoded technology! The saddest part is that Microsoft keeps talking like they are the third option, but in reality they’d be happy if they actually were the third biggest mobile platform.

        • Sean Royce

          Yeah but to literally say it’s a bad OS is wrong, because it’s what suits your needs that count. Even if they have a small market share, it’s not like it’s going to suddenly die. I wish them luck, because as a platform, I like it, and I hope it continues to grow.

          • h4rr4r

            It is just as locked down as iOS. No need for more OS that restrict a persons ownership of their own device.

          • Sean Royce

            You make a valid point.. for power users like us. The average consumer doesn’t even know what open source means, or the garden wall approach. The average user isn’t going to download a custom launcher and theme there phone like we might. They’re not going to download an application that allows them to make gestures to perform certain tasks. See what I’m getting at? Even people who use Android don’t use it to it’s full potential.

          • h4rr4r

            The average user likes having Amazon market as an option. They like being able to try out the facebook home. Those things were not made for power users. There many examples of this.

          • Sean Royce

            The Amazon market? Not even I use that. But to each their own.

          • uniquename72

            “Yeah but to literally say it’s a bad OS is wrong”

            No one said that; he just said he didn’t care. Most of us don’t. It’s too little, too late from Microsoft, who had every opportunity to be a leader in phone OSs.

          • Mittar Khalsa

            It’s a bad OS.

          • AMbro86

            I never said that it was a bad OS. That said I think Windows Phone is a poorly conceived OS and nowhere near as functional as Android;)

          • Sean Royce

            It could be a lot better. I have high hopes for WP 8.1. I won’t adopt yet though. I’d miss all the customization of my N4.

        • TheDrizzle

          Maybe that’s the genius of this ad. It gives the impression that they are the third largest when that may not be the case. Sounds smart to me.

        • AMbro86

          This is to Joe_HTH whose comment hasn’t been approved by the moderators so I can’t directly reply. First, go troll someone who cares what you’re peddling. Second, don’t ever call BS on me unless you know darn well what YOU’RE talking about. I have an excellent memory and remembered reading this about a year ago:

          http://m.cnet.com/news/harsh-windows-mobile-still-more-popular-than-windows-phone/57471890

          Now I prefaced what I mentioned that this data is old, but in my book is still freaking hilarious.

          So next time you feel like a drunken rant and calling random internet strangers names you should probably take a chill pill and do some research of your own.

  • dtblair24

    Pretty awesome commercial! They did a great job with this one

  • Jon B

    Def a great commercial. Too bad windows phone is an ultimate FAIL

  • Dave Paison

    Windows Phone 8 is a refreshing and ultimately satisfying experience. I’ve used Android for a decent chunk of time (since the OG Droid) and I just wanted something new. I’ve still got an Android phone that is filled with games and apps and whatnot (I use it for Steam 90% of the time, honestly). The 8X gives me a lot more in terms of productivity at my fingertips, without making me hunt for something. The stylized looks are great. The fact that it actually runs some pretty decent specs, isn’t bad either. It isn’t a beast like the Galaxy S4 and it doesn’t have the marketshare of Apple, but Windows Phone is good.

    I know that trying to make this case to a group of Android enthusiasts is silly, but I still poke around here and help out with problems that people have. I still really enjoy the platform, but I have become very disenchanted with where Android is heading. WP8 strikes a nice balance between the fruit-side and the robot-side and I really like it. I think that if given the chance, a lot of people would really like it.

    • rick slick

      It’s been given a chance (or many) since it’s introduction a few years ago. It ain’t going anywhere fast. I own both iPhone and Android, but have no desire to own a Windows phone (boring as heck…yawn)

    • h4rr4r

      Nice balance? It is just as locked down as iOS. Go away shill.

  • Fr0stTr0n

    Well played MS, well played….

  • DYNK

    Lol gotta hand it to them in this one shame it’s a WP phone though

  • http://www.krupa.me.uk/ Gerard Krupa

    Pretty hypocritical considering that they’re backing Oracle in their own war against Google over Android.

    • master94

      ehh, Oracle is losing, and will continue to lose cause its a dinosaur fighting in a world full on modern companies.

  • AMbro86

    Okay I’ll admit that was pretty funny. Well done Microsoft, well done. After way too many ad campaigns that blow up in their face (#DroidRage, Bing vs Google challenge, “Smoked by Windows Phone” just to name the main ones) it appears they finally figured out how to poke fun at other smartphones in a genuinely funny way. Not that it’ll ever make me buy a Windows Phone, I’m not even going to touch that mess. But at least they finally got one ad right after many, so so many, failed attempts.

  • androidscales

    win8 pos phone of the year

  • Manbo

    Why can’t we all just… Get along? :-D
    But in all seriousness, you can smell the desperation oozing off Microsoft. The commercial was entertaining though…

    • Ahhk

      Desperation? Nah. Seems like a page from the Apple Playbook (no offense, RIM).

      How’s it any different than any of the “let’s take a function that’s been available on PCs/Android for years (something most non-tech people don’t know about) and imply that it’s our unique innovation” ads?

      • Manbo

        I guess to me it comes across as desperate as WP is like a small dog who barks a lot, trying to make themselves appear bigger.

        • Ahhk

          What else is the small dog supposed to do?

          • Manbo

            Wear argyle sweater vests and little bow-ties. ^_^

  • taye93

    lol funny ad to bad lumia sucks and microsoft well its just an all around sad story

  • Smitty

    Pretty decent ad, I don’t think I would ever get a Windows Phone though. The UI is just so basic, it looks like an app running in an OS, but that’s the OS :/

  • Altair

    Yes !!! Switch to Lumia …and you will not have a SINGLE reason to argue/compare/discuss/fight with Most of the world( Android + iOS)

    • Hank S

      Yeah, you’ll just hide in shame.

  • novox77

    I still think “Word Perfect” every time I see Windows Phone abbreviated as WP. Showing my age a little, I guess.

    • Michael Landauer

      Thought I was the only one…

  • Kam Siu

    i love how they focused more on the items the competitors have than what their phones can do…

    • Windows4ever

      they cant do anything :/

  • technohead95

    Not a fan of Windows Phone or Nokia but the advert is entertaining.

  • http://iron2000.blogspot.com/ iron2000

    The Windows Phone gang has too little members so staying aside is safer.

    Actually I would like to see the bride and groom joining in too :P

    • OptimusL

      They’ve staying aside for the past few years, look how well that turned out for them hehe ;) The ad is funny though.

  • dfsdf

    The funniest thing is that the Lumia 920 is larger (total volume) than the Galaxy S4. All this while having last year internals.

  • KingOliver

    funny!

  • harold

    I’m very satisfied with android and have never touched a win8 phone or a win8 pc and a commercial won’t change that.

  • Joshua Simpson

    Does Anyone know about the 920? : D I can smell a bit of a backfire there…

  • moises1204

    i swear this is the funniest commercial that i have seen an a while, i am not sure that it does any good to Microsoft though!

  • hemipw54

    Wait, isn’t Micro$oft saying in the commercial that they are so unknown that no one cares about their phones?

    I have to say it makes the other phones more appealing, thanks Micro$oft. Although Apple and Android didn’t need the help!

  • highpower andrews

    The apple fan boys were getting clobbered! Every time you look, they were taking a beating! Lol… And Siri failed that old guy under the table, he should have used Google Now! It’s on iPhone now.

  • http://www.geekchoice.com/washington-dc Dagmar Schneitz

    It’s in the name of good competition. I think this is good for both companies, keeps them on their toes.

  • flamencoguy

    Google should just pull the plug on the MS app. After all MS did attack Goole with their “scroogled” campaign. That’s what I would do if I were Google.
    MS plays dirty like Apple.
    And no they don’t all do it (just trying to anticipate your response)

  • fly’nfree

    Way back 2010,my first smartphone is htc hd7,
    a Windows phone, it’s good and very smooth os
    but I changed it with htc g2 after a month of use,
    battery suck, lack of apps and no drag and drop application
    like Android os. This video begging us to switch to their
    platform, so pity, lack of attention, sorry… I’m not interested! :-(

  • TheDrizzle

    It’s true, I do like fighting.

  • Sondrek17

    Windows phone has 1 advantage. Microsoft office mobile. That is the only good part of the entire windows phone OS, that I have found. Terrible browser, awful video player and lack of app support. As well as no notification centre. I like windows 8, as well as RT, but windows phone is a joke, an insult towards real smartphone users. I wish microsoft office was available on android and iOS. An asus transformer with microsoft office would be perfect.

  • http://www.facebook.com/EvoSchecter Matthew Rhodes

    I’m confused. I come to this website for news about Android. But, I’m starting to see WP Propaganda slowly making it’s way here. You had one job “Phandroid”!

  • WadeDogg

    this is a funny ad but whatever.

    phone wars are gay.

  • http://www.facebook.com/SnaXRebo Mark Johnston

    uh, so what are the features?

  • master94

    Looks like Samsung team was winning that fight, just saying

  • Cory Skelton

    I have no desire to EVER own a Windows Phone… that being said, if Android was no longer around, I’d eventually pick Windows Phone over iPhone because the OS is beautiful and out of restrictive OS’s it’s the better pick, for me.

    But even though this commercial is making fun of the rivalry between iOS and Android fans it’s still freaking hilarious. It could be a skit on a comedy show the only unfunny thing was the two kids with their Windows Phones literally the only thing demonstrated is what the OS looks like.

  • Sean McKenzie

    100% this^^^…Though I didn’t find the violence offensive in the way you may have meant, I found it so over-the-top as to be annoying. The dialogue was brilliant and smart….The point of the over-the-top fighting was not lost on me it only made me think to myself wow Micrsoft could have had a good thing in this ad yet the shot it to hell with their annoying over the top stunts…reminded me of the smugness of the Hello i’m a mac and i’m a PC shtick. Could have been great espcecially the “Excuse me would you mind moving your enormous phone!” lol…but alas they took a good thing and made a mess of it.

  • April Pyne

    I am an androiddict to the core of my bolts, but that commercial was fucking hilarious.

  • shane

    That was an awesome commercial personally I like ios and android but I don’t care for Windows honestly.

  • Carmen Diva

    I love this commercial…probably their best since the “Really…” Commercial back when the OS was first announced.