Huawei sponsors Jonas Brothers US tour to help increase brand recognition, Ascend Mate and P2 soon to follow?

We’ve already seen the Huawei Ascend Mate and Huawei Ascend P2 at CES and Mobile World Congress earlier this year, and while we wait for Huawei’s 2013 “hero” devices to make their way stateside, we now have an idea on how the manufacturer plans to make them a hit. 1 word: Jonas.

Yes, folks. Huawei — who raked in a cool $2.5 billion in profits for 2012 — will be leveraging the raw power of the teen heartthrob sensation known only as the Jonas Brothers to help make a splash here in the US. This, in hopes of increasing brand recognition in a market where quite literally nobody knows the smartphone manufacturer by name (let alone, how to pronounce it). Also, what better way to advertise shiny and new affordable smartphones than at a summer concert tour filled with your target audience (teens)?

This actually isn’t the first time we’ve seen Huawei’s affinity for thumpin’ jams. In 2011 at the Huawei MediaPad announcement, Huawei enlisted the help of some hip hop dancers shake their thangs and generally make everyone really uncomfortable. It was even captured on video (check out the white guy at 0:21 who’s almost terrified to look at the dancers flailing their arms around him).

[via LightReading]

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TAGS: Huawei Ascend Mate , Huawei Ascend P2

  • Mexjoker

    You mean teenage girls and tweens?…

    • Matthew Merrick

      You mean the iPhone market? (well, you’d have to throw in senior citizens in there as well :P)

  • irishrally

    Hahahah that’s hilarious. Time for a marketing team overhaul.

  • PhaseBurn

    *Adds Huawei to the list of companies whose marketing departments he officially hates*

  • CerealFTW

    too bad nobody goes to see the Jonas brothers lol they’d be better off advertising on MySpace

    • Mexjoker

      I thought they didn’t exist lol. Could be worse… Could be Lindsey Lohan

      • Thomas

        I think she would have been a better choice even w/ her issues.

  • DavidVarghese

    Lol wut? HTC is doing better marketing than Huawei, and they haven’t done anything…


    As if anyone really needed a reason to NOT get a HUAWEI device.

    At least each future HUAWEI purchase includes a free sample of the following:

    To treat this:

    • Ben Kapferer

      Oh look, you can copy-and-paste articles from Wikipedia.

  • GregJG

    selling out your country for a buck. well done guys. who listens to these sugar pops? oh yeah young girls with individuality complexes

  • scoter man1

    The who?

    oh wait, the who is actually good.

  • Dt Bell

    mebbe if they spelt it like it’s pronounced,huh?