Samsung-ception: Store-within-a-store concept to accompany Galaxy S4 launch at Best Buy

You’ve heard of Inception, but have you heard of Samsung-ception? That’s what we are going to call the subject of a new report from that says Samsung will launch their own “stores” to reside within select Best Buy locations accompanying the launch of their highly-anticipated Galaxy S4 flagship.

The concept of the store-within-a-store isn’t new to Best Buy. They currently host similar kiosks for Apple in certain locations. Those stores are designed to emulate the Apple Store with Apple’s line of products on display and a staff separate from regular Best Buy employees. Given Samsung’s recent moves, it’s not all that surprising to see them take a page from Apple’s book.

The existence of such Samsung stores within Best Buy stores, if they come to fruition, should help to alleviate any sort of strain the launch of the Galaxy S4 might place on the retailer. They will also help to draw further attention to Samsung’s line of Android goods. It’s unclear if the stores would remain in place after the initial buying frenzy surrounding the GS4 dies down.


Continue reading:

TAGS: Samsung Galaxy S4

  • ArmageddonX

    You couldn’t pay me to shop at Best Buy. No thank-you! Worst customer service on the planet.

    • Tommy Thompson

      If you know what you are looking for it’s fine. Get in and get out, it’s quite simple.

      • KOLIO


        Each store is going to be a YMMV experience.Quite pleased w/the BB in my area.Price matching + great service=WIN.

      • ArmageddonX

        Get in. Window shop. Buy online. Even better.

        • HotInEER

          Considering they price match online now, it doesn’t make sense to do this.

          • Jason Farrell

            Online’s still better.
            1) No lines
            2) No tax (usually)
            3) No gas
            4) Better return policy (amazon, newegg)

            Only downside to buying online is waiting 2 days, and needing someone around to sign for your packages so that some dbag doesn’t steal it.

          • HotInEER

            I’ll buy in the store.

            1) Can test drive purchase in store.
            2) Can compare device to other devices side by side.
            3) 30 days is more than enough time to decide if the device is right for you.
            4) If you don’t like online purchase you have to pay to ship it back.
            5) Most important, I get my purchase immediately and if it’s defective I can return it and get a replacement immediately.

        • Big_EZ

          While the reps have no idea what they’re talking about, if you do research first it’s fine (I never make big purchases without researching first). Last year I bought my 55″ Samsung 8000 series tv almost $700 cheaper than anywhere online and got more free 3D glasses than anywhere online was offering.

          • Matt Schley

            I want your tv. This year’s 8000 is better, though (obviously). Lot more depth and black levels, as well as more natural colors, in my opinion. It’s easily the best LED I’ve seen.

      • NYCHitman1

        Have to agree with Tommy on this one, Army.

        • ArmageddonX

          If it’s something small or cheap, sure. I agree. =)

          • bluevoodo

            So my dog chews up my HDMI cable I can run to get it at best buy and pay a premium or get it from Amazon a couple of days later? I’m going to best buy.

          • guitarist5122

            don’t pay camelstoe any attention. He’s always posting stupid nonsense.

          • Melanie W. Vega

            Samuel. I see what you mean… Randall`s story is unbelievable, last tuesday I got a brand new Fiat Panda from having made $9318 this-last/month and even more than ten/k this past month. with-out any doubt it’s the nicestjob Ive had. I began this 6 months ago and immediately was earning over $70 per-hr. I use the details on this website, .

        • bluevoodo

          didn’t you get the memo? It’s cool to hate on best buy, you know because they hire people and stuff.

    • Thomas

      Probably explains their recent store closings.

    • master94

      This is how I and most people see Best buy now

      • ArmageddonX


      • Josh Flowers

        this is completely accurate; bought so many things (incl a tablet) because I could test-drive it at the local BB for free & buy it through the Amazon app for cheaper

  • guitarist5122

    Too much hype for this phone. Nothing ground breaking, so why all the fuss?

    • simpleas

      Its the most feature packed phone ever made? And I think it looks awesome.

      • xanok

        It’s not even the most feature packed phone coming out in April.

        • BulletTooth_Tony

          Do tell us… What phone is more feature packed?

          • xanok

            Say what you want, but the HTC one has the most usable features for me. You can take your air gestures and your smart scroll. I’ll take front facing stereo speakers and a camera that can perform in low light situations.

          • BulletTooth_Tony

            OK I will… you’re going to say two features make it feature rich? A set of battery-sucking stereo speakers that are stereo no longer if you rotate to landscape mode? And a camera so low in megapixels that it lacks fine detail needed to compose the image in an acceptable way, and one that produces artificial washed-out colors and *still* isn’t as good as the iPhone 5 camera? An iPhone 5 camera that the GS3 very narrowly escaped beating thanks to the best camera software on android? Alllllll righty then.

          • BulletTooth_Tony

            I know this is several days ago now… but I have to revisit it. The reviews are coming in… and the S4 takes better day shots by a mile, and better low light and night shots as well by a considerable – noticeable – amount.

    • BulletTooth_Tony

      doesn’t need to be ground breaking to be the best phone of 2013… it just needs to be better than the previous best, the s3.

      • guitarist5122

        I have a Note 2, so you’ll have to excuse my less than impressed take on the s4. I will be getting the software features it has so the only thing it has that my phone doesn’t is the IR blaster. And I can tell you from having a Tab 2 that the IR blaster is nothing more than a “look what I can do”. Never use it.

        • BulletTooth_Tony

          forgive me on the Note 2 exclusion in my statement. But I think you may understand where I’m coming from in regards to ‘all the fuss’. The Note 3 is likely what will excite you where the s4 does not.

  • Timbo1

    I will get a good chuckle if the initial launch is a flop. It probably won’t be considering the success of the S3 but then again most people who got the S3 are on contract anyway so who knows…..

    • Timbo1

      Oh get over yourself what does apple have to do with a smartass comment I made? I can’t stand apple. I was just saying Samsung is rumored to go through all this trouble at Best Buy and I thought it would be funny if it didn’t sell as good as they hoped INITIALLY get it now? Fucking retards and their apple comments……..

      • OptimusL

        The fact that he uses “derp” so seriously is hilarious and pretty annoying at the same time considering that he thinks it somehow makes his comment “witty” or legitimate.

  • Jaké Mourinho

    We’ve had this in the U.K for ages.

  • chuckles87

    where do i apply at bestbuy or samsung


      Apple. They provide the shirts.

  • Unorthodox

    They should have done store-in-store-in-store. S4-in-Galaxy-in-Samsug-in-BB.

  • bluevoodo

    Where have I seen that before?

  • jstuntz

    The store where I live already has that setup. It was there when I was in best buy last weekend. Thus store is in Lewisville TX

  • dylanforshillin

    Ahhhhh! No! You all go on reddit, right? Then you’ve gotta know that inception doesn’t mean dream-within-a-dream, it’s the placing of an idea through the dream. Kills me to see everyone make the same mistake

    • BulletTooth_Tony

      whatever… did the totem stop spinning or not?

      • dylanforshillin

        It didn’t matter! Spoiler: his totem was his wedding ring. He wears it in the dreams, but not in the real world. So, last scene, when he spins the top, he’s not wearing the ring. He accepted reality.

        • NIGHTSCOUT

          o_O Now you’re confusing me. Maybe the scene director was not paying attention to detail? That happens often in movies, as we know…


      Fack reddit. Nothing but Karma Whores…..It’s gotten so bad, that you can’t extract useful information from the website anymore….

  • feztheforeigner

    Amazon’s showroom…