So much for HTC’s plan to focus solely on the One this year. While the company has suggested it would be their only major release, yesterday’s news of the upcoming Desire P and Desire Q and now word today that a followup to the HTC Butterfly is in the works shows that the company has more up their sleeves.
While there is no word on what exactly a sequel the Butterfly (Droid DNA in the US) would entail or when it would launch, marketing exec Benjamin Ho confirmed that we can expect the device based on strong sales in Asian markets. The phone has been such a hit in Japan that it even briefly overtook the iPhone 5 in popularity.
Given their hard luck lately, HTC is wise to focus on proven commodities such as the One, Desire, and Butterfly brands if they want to see a turnaround. Let’s just hope they don’t go overboard and fall back into the habit of quantity over quality.