T-Mobile has flipped the switch on their new line of UNcarrier Classic Plans, first revealed in a leak last week. The new value-focused options aim to take the headaches out of deciding which plan to purchase and start at $50. For the price, customers get unlimited talk and text plus 500MB of data per month. For $20 more data goes unlimited, or data can be added 2GB at a time for $10.
The plans come as part of a new strategy at T-Mobile that aims to shake up their subsidized smartphone business. The cost of a phone will now be broken down into monthly installments after an initial down payment. For the Nexus 4 this breaks down to $49.99 up front plus $9.50 per month for 24 months (on top of the cost of wireless service).
But this is all getting a bit ahead of ourselves. While new plans and pricing are already live, T-Mobile will be delving a bit deeper into their strategy at an event to take place this Tuesday.