While the Samsung Galaxy S4 felt overall iterative, it was perhaps the design of the phone that seemed the most anchored in the past. Aside from not taking a drastic departure from the design of the Galaxy S3, the phone also sticks with similar materials. That is, the case is mostly comprised of glossy plastic. As with the GS3, the GS4′s build can distract from an otherwise high-quality presentation.
So when the screws were put to design chief Dennis Miloseski, instead of providing any sort of real justification for the build Samsung chose to go with, he pointed to software features that will differentiate the device from the competition. The smokescreen allowed Miloseski to shift the conversation from build quality to a design based on “building a meaningful relationship with technology.”
For the GS4, Samsung was focused on creating “a soul for the device” rather than focusing on what sort of materials to use when constructing the phone. Miloseski’s responses seem more like typical PR boilerplate rather than any genuine response to the initial concern over materials used in constructing the latest Samsung flagship.
Sure, we agree with him to an extent. The main goal should always be to create a unique and meaningful experience between user and phone. But we also feel it doesn’t hurt to focus on the actual design of the device. Just look at HTC. For their One series of phones they have often developed novel ways to deploy new materials to create phones that look awesome without sacrificing any sort of functionality. For Samsung, there is no excuse not to place a similar focus on hardware design.