The last year has seen the Galaxy brand develop from just another non-iPhone smartphone to perhaps the biggest Android brand. The name has become synonymous (or in some cases, more recognizable) than the Google mobile platform it runs. It’s no coincidence, then, to learn that Samsung was the biggest spender among mobile manufacturers on advertising in 2012.
The Korean company shoveled out $401 million to aid in promoting their handset business, an increase from a meager $78 million 2011. In comparison, Apple spent $333 million. The next three biggest spenders, HTC, Blackberry, and Nokia, don’t even add up to an amount near the top two. In fact, those three companies all saw a decrease in marketing costs from 2011 to 2012 (a fact that HTC has plans to rectify in the new year).
Where ever the money is going, Samsung must be doing something right. The company is set to launch their next flagship handset tomorrow, and the hype has simply been overwhelming.