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Sony shows us how to market a water resistant phone – super models showering

Sony hasn’t been doing a great job marketing its devices lately, but it seems they may be turning things around. Many Sony devices are very rugged and resistant. Some are even water-resistant, a feature that many times goes unnoticed, even though they make a great effort to dunk their phones and tablets in water at every convention. That is just everyday stuff now, though, so Sony decided to get a little more creative!

In an attempt to turn some heads, Sony has hired a super model to shower in a mall while using the Xperia Z. All people walking by the T-Mobile CZ store in Prague can see her in action, and now you can too. So check out the images and see how people reacted to this rather unexpected marketing stunt.

What do you think – is this a good method for displaying how a phone can handle the natural elements? Would you prefer Sony using a more traditional marketing method?

[Via: Xperia Blog]

Continue reading on the Sony Xperia Z forums, see the specs, or find news and reviews.




  • http://www.facebook.com/profile.php?id=653786823 Neto Lugo

    sounds legit.

  • watson111505

    Let’s not loose sight here… its still a Sony

    • No_Nickname90

      People trust Toyota now, so why can’t we give Sony a chance?

      • abc

        Personally, I’ve never had good luck with Sony. Even back in the 90s when people considered Sony a premium electronics brand, I never understood why. Back in their prime, I found their products (TV’s, Car Stereo Systems, Cordless Home Telephones, Etc) to be low quality overpriced products prone to failure. I honestly never understood why people thought Sony was good. It eventually caught up with them and consumers realized what I knew all along. They are no longer a premier brand for a reason. I’ve personally never liked Sony and probably would never buy a Sony smartphone or any Sony product for that matter.

        Toyota on the other hand has always been a dependable brand with a slight slip in quality control a few years ago. Their Lexus brand remained excellent. I don’t think you can compare Sony to Toyota.

        • bmg314

          You made a well thought out post, with a seemingly valid contrast between Sony and Toyota…I was with you up until you said Toyota had a”slight slip in quality control”

          I assume you don’t realize that their slip resulted in multitudes of deaths. These deaths were attributed to a faulty accelerator. Close to a hundred deaths were a result of Toyota’s slip, according to the government, and there are even more lawsuits claiming the same.

          Not exactly a slight slip, and I don’t believe the comparison stands up when you take those facts into account. Sony never killed anyone.

          • abc

            You said, “I was with you up until you said Toyota had a”slight slip in quality control”
            I assume you don’t realize that their slip resulted in multitudes of deaths. These deaths were attributed to a faulty accelerator. Close to a hundred deaths were a result of Toyota’s slip, according to the government,”

            As far as I know there was one majorly publicized death of an officer and his family, and a bunch of other fakes trying to scam and sue Toyota.

            Maybe you can provide documented govt sources of these “multitude” and “a hundred” deaths. Only govt links please with documented deaths attributed to Toyota at fault without a shadow of a doubt, no scam fake law suits. I look forward to your links.

          • bmg314

            Seriously? My friend, I don’t have the time or desire to spend my Saturday night researching government sites to find information from THREE years ago.

            I just remember reading about it in the news. Were there some fraudulent suits? I’m sure there were. But I also distinctly remember the documented cases of death being reported in or near the hundred mark. I honestly don’t remember which government agency was being referenced.

            Anyway, my reply to you wasn’t an attack. It was just a reply…sorry I forgot a little smiley emoji to show you I meant no offense. However, if Toyota is that near and dear to you, then nope, they didn’t kill anyone. They’re peachy and fantastic, and they bring warm fuzzy feelings to my heart.

            ;-P

            Peace and love. Peace. And love.

          • veccster

            I respected your comment until the corny finish. Regardless, Toyota took a lot more grief because of public attention surrounding the officer and his family. If you do spend some time researching something, take a look at Ford and the deaths resulting from gas line eruptions and the subsequent fires. Or any other manufacturer that had a faulty part along the way. It only takes one lawsuit these days for the Internet and social media to blow something out of proportion.

          • no thanks

            wow. you’re just fucking ignorant.

          • Eric Silva

            On top of that, Toyota knew for a long time of their faulty accelerator before acting on it, and that was solely due to pressure from the government.

          • hemipw54

            The Toyota accelerator pedal was a Union sabotage pure and simple, straight from Elkhart Indiana.

          • ari_free

            Buy Sony. Because we never killed anyone.

        • enomele

          Good comment, however to me they were always mid range in quality but over priced like Apple in their laptops. The name is what people bought.

      • moises1204

        its simple! Sony needs to stop making phones for just one carrier, make it available on every carrier and they will sell.

        • http://cashd00d.co.cc/ WHAT?

          I’ve been wanting a Sony phone on Sprint for the past 10 years or so… Hopefully they can make it happen now that they fully own the mobile division.

      • Droid Tran

        I don’t know about other Sony products but I have a Sony CRT TV set for 13 years. I have been waiting for the damn thing to die so I can buy a flat LCD TV, to the point of abusing the thing. Yet it refuses to break down. So my experience with Sony is good and I am willing to give Sony product a chance.

        • http://cashd00d.co.cc/ WHAT?

          One of the best testimonials I’ve ever read. If you really want to kill your TV, become a Bears or Cubs fan and watch the march to the post season.

          • T_Dizzle

            and I’m depressed all over again…

          • http://www.facebook.com/people/Matt-Schley/638525173 Matt Schley

            “Bears/Cubs” don’t belong in the same sentence as “post season”.

          • http://cashd00d.co.cc/ WHAT?

            ‘Twas my point…

    • shonangreg

      SONY did a 180 a couple of years ago after their Xperia X10 was so locked down that users complained. I personally made comments on every new Sony (Ericsson) product announcement asking potential buyers why Sony would have changed stripes.

      And they did (change stripes).

      Sony went from being highly protective of everything relating to their phones to opening up bootloaders, paring down their UI and making it more of a modular component of the OS, and even helping hacking communities instead of fighting them.

      I used to avoid SONY because of their own protectionism, but now I just check to see if they are following standards. I know it may sound like a low standard, but Sony is better than Apple again when it comes to consumer electronics. My old Xperia X10 worked ffaaarrrr better than my current Samsung Galaxy Note in terms of OS stability.

      Oh, and their new Xperia Z phone and tablet? Wow! It is state of the art. I just wish they’d challenge the thinness obsession and put in more battery. The first company to figure this out is going to make mint: “Our new phone/tablet would be among the thinnest in the world, but we decided to give our customers some of the biggest batteries instead. Now your smartphone can go for two days instead of barely making one.”

    • Mike Reid

      Let’s not loose sight here…

      She may be very attractive, but a supermodel has a “worldwide reputation” according to Wikipedia, and we don’t even know her name.

      • KOLIO

        Her name & occupation is of little to no concern to most here,I suspect…..

  • KOLIO

    Where’s Carly?

  • http://Nadda.com MaXoMuS

    Well… It should definitely grab them some attention, what average Joe wouldn’t take notice, but I’m sure there probably not even paying much mind to the product…

  • http://Nadda.com MaXoMuS

    Was there supposed to be a video or more pics pertaining to the post, rather then that dump? Slow yo roll

  • bmg314

    So what letter are they throwing onto the Xperia that comes with one of those models? More importantly, how much and when can I get one? ;-P

  • Jon Stephenson

    i guess this phone will be useful the next time I take a shower at the mall.

  • a) youth.in.asia

    Those will sell like hotcakes! Who doesn’t like to masturbate in the shower?!

    • Blah Blah Blah

      2 people out of 20 obviously

      • a) youth.in.asia

        Those people obviously don’t have gen¡talia

      • a) youth.in.asia

        What brings you to Phandroid? TechnoButthurt too lame now?

  • scoter man1

    Now that model is more my speed.

  • http://twitter.com/gamercore Chris Chavez

    I can’t think of a better way to show off ANY phone than this method. Thank you, Sony…. thank you.

    • HellG

      Your GF sees this post and slap you in….. 3..2..1….

      • niuguy

        My gf sees this post and is intreagued in 3…2…1…

  • duke69111

    Is a super model now an accessory?

    • https://sites.google.com/site/barry99705/ barry99705

      Yes, but they’ll never be in stock.

  • mlj11

    BREAKING:
    Newest Sony model Xperia XXX leaks!

  • socalrailroader

    Who showers in their swimsuits? LOL

  • xploPR

    wtf no naked girls?

  • Guest

    Sony needed a new way to advertise that their phone was waterproof, the glass tank of water thing has been done to death. So they decided to show a typical use case.

    I’ve lost count of the number of times I’ve wanted to change the music on my phone/tablet while in the shower (Can’t wait til my +Pebble gets here). However I think using it to make phone calls would result in too much background noise from the water.

    …I think I’m over thinking their motives here ;)

  • https://profiles.google.com/mrrix32 Martin Rix

    Sony needed a new way to advertise that their phone was waterproof, the glass tank of water thing has been done to death. So they decided to show a typical use case.

    I’ve lost count of the number of times I’ve wanted to change the music on my phone/tablet while in the shower (Can’t wait til my Pebble gets here). However I think using it to make phone calls would result in too much background noise from the water.

    …I think I’m over thinking their motives here ;)

  • Beminton

    Yes. I always shower in my underwear.

  • Sudip

    I don’t need to use a phone while i am in a shower :D

  • hemipw54

    I think a dunking booth with the CEO of Sony with phone in hand would have been better.

  • ari_free

    You will never see Apple making an ad like this. Bright! Deep! Loud!

  • delahaya

    sounds great to me

  • Blah Blah Blah

    Skype in the shower = win

  • Tony Lai

    SEX SELLS!