Mar, 08 2013

“I think what we really want to do when we are designing a phone is create a three-sixty experience — a holistic, beautiful experience.” Thus is the opening line to the above video giving us a glimpse at the thought process behind the design of the HTC One.

Yes, much of the video is peppered with buzz words, black shirts, and carefully curated stubble, but we also get a look at HTC’s “electro-chemical etching process” as a single block of metal is carved to the perfect shape. Diamond cutters, nano-matrix structures, this short clip has it all. It’s a neat little look into the making of the One, but am I the only one  that thinks it comes across as trying too hard?

[via TMoNews]

local_offer    HTC  HTC One