According to the latest data from Jumptap, the percentage of mobile content usage stemming from tablets is growing rapidly, eating into smartphones’ share. The ad network collected info on its ad network, which reaches 134 million mobile users in the US and 206 million worldwide, and determined that at the end of 2012 18 percent of all traffic originated from tablets. Smartphones accounted for 78 percent, with feature phones making up the difference.
The numbers are slightly disproportionate to actual device demand, with smartphones still accounting for the large majority of mobile devices sold. Analysts don’t see tablets making up more than 10 percent of sales this year, according to TechCrunch. Still, Jumptap estimates that by the end of 2013 29 percent of all mobile content usage will be tablet based.
Jumptap also used their data to make some predictions about future market share for the major mobile operating systems. As has been the case recently, while Android is predicted to remain in the lead, it appears the platform’s period of rapid growth has subsided, with numbers more or less reaching a plateau.