There’s a pretty good chance that quite a few of you aren’t big football fans, and even the ones who are probably didn’t pay attention to any of the ads. That’s fine, but that doesn’t mean you have to miss the mega spot from one of the biggest players in the game. Samsung teased that it would be showing an ad during the big game, and while we weren’t expecting anything to be announced — it’s saving that noise for later in the month — we were still interested to know what they’d be doing.
Welp, the ad has aired and is sitting on the company’s YouTube channel right now. It’s a full two-minute spot, and Samsung had it aired right at the final two-minute warning mark of Super Bowl 47. Think about this for just a second — on average, the most expensive 30 second spots during the Super Bowl for the past three years have been $3-4 million. Take that figure, multiply it by four, and inflate it a little bit for having it aired during the two-minute warning in the 4th quarter (said to be the last premium ad spot before the end of the game): that’s a whole lot of change.
We won’t know how much it cost Samsung, exactly, but it wasn’t cheap. The company’s notable use of Seth Rogen and Paul Rudd were tipped off in the teaser, but Samsung also got Lebron James back to make a pretty decent cameo for the full barrage of advertising goodness.
The trio was used to promote the latest devices in Samsung’s line, including the Samsung Galaxy S3, Samsung Galaxy Note 2 and the Samsung Galaxy Note 10.1. It didn’t have the hilarity of the Doritos ads or the shock factor of the GoDaddy girl slobbering all over a “typical” fat nerd, but it wasn’t a bad jig at all. Hit the play button above to see for yourself.
[Update]: According to HLN and Forbes, Samsung’s two-minute spot at the two-minute warning cost $15.2 million, and that was for the spot alone. Factor in the amount of money the company paid for the services of Seth Rogen, Lebron James, Paul Rudd and Bob Odenkirk, and we’d say the OEM is pretty serious about reminding people that its Galaxy brand is the “in” thing when it comes to mobile.
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