HTC is providing an early warning of what could turn out to be another bad quarter for the flailing mobile manufacturer. After stringing together a series of successively disappointing quarters before reaching their lowest point ever in Q4 of 2012, the Taiwanese company is informing investors to expect revenues at best to remain flat. At worst, HTC says to expect a 17 percent downturn.
HTC is banking on turning around their poor fortunes in 2013 after inking a licensing agreement with Apple and reevaluating their approach to product development and marketing. The burden rests on the likes of the company’s upcoming M7 flagship, but it will take more than a great device to spark new revenues. It starts there, of course, but HTC offered a varied selection of quality handsets last year to little or no gain.
We’ll know more about HTC’s current financial situation when they release their full report. We’re expecting to learn more about the M7 at a February 19th press event.