Android’s strong performance globally has been reaffirmed by a new report from Strategy Analytics, which estimates that a total of 152.1 million smartphones running Google’s OS shipped in Q4 of 2012. The figure was twice that of the same period one year earlier and brings Android’s total global market share to a lop-sided 70 percent.
Neil Mawston of Strategy Analytics called Android the “undisputed volume leader” as it beat out the likes of Symbian, Windows Phone, BlackBerry, and iOS in terms of global market share. Not even an uptick in Apple’s shipments could help the company overcomes the deficit.
Overall, 700.1 million smartphones are estimated to have shipped in 2012, up from 490.5 million 2011. While Android holds the lead by a large margin, analyst Scott Bicheno notes a “duopoly” in the global smart hone market. As low-cost Android phones penetrate emerging market, Apple maintains its strong hold on the mindshare of consumers.
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TAGS: market share