Looking to expand its presence in the smartphone market, LG has set a modest but realistic sales goal for 2013. According to a report from the Korean Times, the manufacturer of the Optimus line of Android devices aims to move 75 million handsets this year. Of those, 45 million are projected to be smartphones.
The figure seems like a drop in the bucket for competitors like Apple and Samsung. The latter just surpassed sales of 40 million for their Galaxy S3 flagship alone, which has been on the market for less than a year. Samsung has set a much loftier goal of 500 million phones sold.
But for LG, it isn’t a bad idea to keep expectations tempered. The Korean company has yet to make a big splash in the mobile industry after a string of missed opportunities and poor decisions. 2012 was a better year for the company with 55 million handsets sold, but LG will need to capitalize on the success of devices such as the Optimus G and Nexus 4 if they want to become a true force in smartphone manufacturing.