According to a new report released by ChangeWave, demand for Samsung smartphones has reach an all-time high in the first quarter of 2013. Over the first 90 days of the year, 21 percent of potential smartphone buyers want Samsung device. That’s a growth of 8 percent from the previous quarter.
Of those buyers, the majority (69 percent) plan to purchase a Galaxy S3, though the Samsung Galaxy Note 2 came at 23 percent. Phablets (defined as a phone with a screen size larger than 5 inches) are growing in popularity, with 27 percent overall seeking a device of that class. Demand for phones with screen sizes of 4 to 4.9 inches was highest at 52 percent.
Apple, while still dominating consumer demand, saw a steep drop off from their post-iPhone 5 high. Following the launch of the latest iOS device and leading into the holiday season, 71 percent of smartphone buyers wanted an Apple handset. For Q1 of 2013, the number has dropped to 50 percent.
The trend isn’t new. Demand typically spikes for new device launches (see the Samsung Galaxy S3 as an example) and tapers off in the following quarters. The data clearly shows that the iPhone is keeping plenty of buyers interested, but don’t sleep on Samsung. Already winning the market share war in many regions, upcoming devices like the Galaxy S4 should only serve to push demand higher.