Ah, social media. When handled correctly, it can be a powerful and cheap marketing tool. When it goes wrong, it more often than not leads to the person or company responsible looking like a marketing tool. Such is the case with Microsoft and their who-thought-this-was-a-good-idea #droidrage Twitter campaign. As could be expected, things quickly went south when loyal Android fans flipped the script and created their own #windowsrage hashtag.
This is not the first time Microsoft has pushed the #droidrage tag, but we don’t remember it backfiring so hilariously. But is it really all that surprising? A quick search for either hashtag reveals gems like this:
— Mohammad Tarakiyee (@Tarakiyee) December 5, 2012
Normally we’d feel sorry for Microsoft, but they set themselves up for this one. #fail