HTC revenues were up in November thanks to a seasonal sales boost. Sales grew from NT$17.2 billion in October to NT$21.23 billion last month, a gain of 23 percent. That is good news for the company that has been bleeding money since this time last year, reporting consistently declining revenues after months of record-setting gains, but the Taiwanese manufacturer isn’t out of the woods yet.
Overall revenues were still down 31 percent from the same period last year, a reversal of fortunes that has brought the company NT$267.5 billion in sales since January. The number is nothing to scoff at, but consider that at one point in 2011, HTC brought in over NT$45 billion in a single month.
It will be interesting to see how HTC fares through the remainder of the holiday season. It will be even more interesting to see if the gains will be long term. HTC has revised their approach to handset production, choosing to focus on few handsets with a higher-quality experience while diversifying with new Windows Phone 8 options to compliment their Android lineup.