Beginning with the newly announced HTC DROID DNA, Verizon will be partnering with Amazon to offer the digital retailer’s content ecosystem on upcoming Android devices. In addition, Amazon will serve up Verizon subscribers with a digital storefront for the purchase of physical goods.
The experience will be integrated into Android devices such as the Droid DNA and provides full access to a users library of digital purchases, from books to music. A single sign-in and one-click buying makes acquiring new content from Amazon’s collection of over 22 million books and songs all the easier. Everything is compiled into a single application that can access Amazon’s suite of services seamlessly.
The new app, which actually looks pretty slick, will be exclusive to Verizon devices for the time being and brings about an interesting Android Market alternative by copying the all-in-one approach of Google, not that we are complaining. It will be interesting to see what, if any, effect this could have on Verizon’s position on the Google Play Store. This is the company that bypassed Google search in favor of Bing on select Android handsets, after all.