Dec, 03 2012

Amazon Prime is a very important service to many people. For some, the shipping benefits alone more than pays for the entirety of the membership. Throw in things like Amazon Instant Video and the book rentals and you’re looking at a lot of savings for cheap. The only problem with Amazon Prime up to this point was its pricing structure — $79 per year, outright.

I did the math a long time ago, and for Netflix’s cheapest streaming video option you’d be paying about $17 more per year, and you don’t get anything but streaming video from a (currently) very lacking library. But the problem is that you don’t have to pay for a year’s worth of Netflix outright, and for many people to see $7.99 instead of $79 on that checkout screen is a huge difference.

Well, Amazon’s figured this out and it has decided to introduce a new payment structure for those who would prefer to pay for the benefits of Amazon Prime monthly. You’ll be paying that same $7.99  that the cheapest Netflix streaming plan costs, which means you’ll be paying more for Prime than those who bought it outright. But considering you get instant video, $4 overnight shipping, free two-day shipping on all Prime-eligible merchandise, book rentals and more I’d say the value works itself out.

This service is no doubt very important for those who have an Amazon Kindle Fire as that device is all about media consumption, and Amazon has a fine ecosystem for that. I implore you to save yourself $17 over the course of the annual cost if you can, but if you need monthly installments or just don’t anticipate needing Amazon Prime for long then this is a great option to consider. Head to to get started.