For those still a bit miffed about the gradual phasing out of unlimited data plans by carriers such as AT&T and Verizon, check out a new study by NPD Connected Intelligence. According to their research, the average Android users goes through 870MB of data per month, less than a gigabyte and within the realm of what most service providers offer as their base data tier. The explanation is simple: the same study found that each user, on average, blows through 2.5GB of data via WiFi.
The stats breakdown shows that younger users between the ages of 18-24 are responsible for the majority of cellular data usage, though even then the average only comes to 1.05GB per month. All other users typically consumer 0.8GB per month.
Data was collected by SmartMete, an app that monitors data usage and reports the results back to NPD in exchange for incentives. The study was small, however, surveying a mere 1,000 Android users. Still, the results suggest that only the most hardcore truly feel the pain of data caps and tiered pricing plans. The average user should feel fine saving a few bucks and signing up for a lower data tier.
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TAGS: data, Statistics