Google is looking to bolster its arsenal yet again with the purchase of Nik Software, the company behind the popular iOS photo sharing app Snapseed. Snapseed, for those Android users who may have never encountered it, is from the same vein as the likes of Instagram and Hipstamatic, and could be leveraged by Google in several ways.
Two obvious uses Google might find include image editing within Google+ as well as enhancements to the stock Android camera, though it is unclear at this time the exact intentions of the company. There is also no guarantee we’ll have any clarity on the matter in the near future, as Google often takes months to fully fold new acquisitions into their current plans.
One thing is for certain: the acquisition likely has little to do with competing directly with Instagram or their parent company Facebook, nor does it likely signal the end of Snapseed for iOS, an app that was named iPad App of the Year in 2011 by Apple.