Sep, 15 2012

A rather controversial advertisement has been hitting the inter webs today, with a bold statement that is bound to make some people upset. Samsung took a huge hit after losing against Apple in Northern California, but Sammy is here to prove that the war is far from over. The company’s latest ad is a direct comparison between the iPhone 5 and the Galaxy S3, with the play-on-words “It doesn’t take a genius” plastered all over the top.

For those that may not know, an Apple Genius is an Apple expert working at one of the company’s stores. Samsung makes reference to this, while playfully stating the idea that Samsung’s products are obviously different from Apple’s smartphones. And based on what they use to prove that (the specs), they re also hinting at the fact that the Galaxy S3 is much better.

Of course, there is much more to quality than hard specs. A device doesn’t need to have better specs to be a better phone, right? It is all relative. Regardless, many of us would say the iPhone 5 is still no competition for Android’s creme de la creme. Regardless, in a world where competition is key, anything goes. Samsung has been very active lately, letting us all now “The next big thing is already here.”

Samsung needs to recover from that lawsuit and from the looks of it, the company is more than ready for this fight. So what do you guys say, does it take a genius to figure out who the winner is?

[Via: CNET]

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