Sep, 13 2012

Much was made about Apple’s remarks regarding consumer confusion at retail. According to them, the Samsung Galaxy S3 and Galaxy Tab devices looked so similar to the iPhone and iPad that they’d mistakenly buy Samsung over the latter.

No one has really tested this theory yet, but Jimmy Kimmel took to the streets to see if iPhone users would be able to tell the difference between an iPhone 4S and an iPhone 5.

He walks around with an iPhone 4S and tells people that it’s an iPhone 5 — they foolishly believe him, of course. A couple of the unfortunate victims even tried comparing it to their own iPhone 4S and noted how much lighter, thinner, and faster it was.

I’m sure there were more people Kimmel talked to that weren’t as naive as those in the video, but it’s a funny example of how consumer confusion doesn’t come from the products — it comes from the consumers. Crazy, huh? Watch along above. [via iSource]

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