After 4 and half years, Google Offers director of product is leaving for greener pastures. Eric Rosenblum is just one of a few exits made by Google Offers members recently, and although this might seem like like a foreboding for the service, apparently things are still going strong for the division. In an interview with GigaOM, Eric Rosenblum said:
“We’ve always positioned Google Offers as not competing directly with Groupon. We’ve built it as a closed loop ad platform. I think we were wise to take a different tack and spend our engineering resources on that tack. Most small advertisers want to pay on CPA (cost per acquisition) basis, and I’m pretty proud that it’s as far along as it is.”
Mr. Rosenblum now finds himself as the VP of product for a start-up called Drawbridge, a company that deals with mobile advertising — very similar to what he was already doing with Google. Full press release can be found below.
Eric Rosenblum, Former Google Director of Product, Joins Cross-Screen Advertising Startup Drawbridge
Mobile payments expert to lead product innovation for Drawbridge’s cross-screen advertising platform
SAN MATEO, Calif. – September 10, 2012 – Drawbridge, the leader in cross-screen mobile advertising, today announces its new VP of Product: Eric Rosenblum, former Google Offers Director of Product. Rosenblum brings over 16 years of experience in product innovation, mobile payments and entrepreneurial ventures and will be responsible for driving forward product development plans for Drawbridge’s cross-screen mobile ad platform.
Rosenblum spent over four years at Google as Director of Strategy and Operations and Director of Product. Prior to joining Google, Rosenblum was founder and CEO of Smartpay, a leading mobile payment company in China. He also served as GM of Greater China and Global Strategy GM for RealNetworks. Rosenblum started his career with the Boston Consulting Group in Hong Kong and Shanghai after receiving an MBA from MIT Sloan.
“Drawbridge’s opportunity is immense,” says Rosenblum. “10% of media time is now consumed on mobile, but mobile only attracts 1% of the ad spend. The team at Drawbridge has made tremendous progress developing the tools to close this gap and building the technology foundations to finally make targeting and attribution work across all mobile screens and devices. I am beyond excited to be joining this outstanding team for the challenge.”
Drawbridge has developed technology that is able to leverage targeting data across screens and across devices. Through Drawbridge’s sophisticated probabilistic and statistical inference models, brands get a unified view of their customers regardless of channel, screen, or device. Since launching in May, Drawbridge has onboarded major advertisers focused on driving cross-screen performance in the retail, travel, and entertainment verticals. Drawbridge has made its innovative platform publicly available to advertisers and publisher partners, who can sign up at www.drawbrid.ge.
Kamakshi Sivaramakrishnan, Drawbridge founder and former AdMob and Google scientist, leads the company with funding from premier venture capitalists Kleiner Perkins Caufield & Byers and Sequoia Capital.
To learn more about Drawbridge or sign up for their service, visit: www.drawbrid.ge
Drawbridge developed the world’s first cross-screen ad technology, enabling marketers to reach their target audience across any screen and any device – smartphone, tablet or personal computer. Unlike web cookies or fingerprint-based solutions, Drawbridge leverages anonymous, non-personally identifiable information to serve ads to hundreds of millions of unique users around the world – regardless of what kind of device they happen to be using. Drawbridge is located in Silicon Valley and is backed by Sequoia Capital and Kleiner, Perkins Caulfield and Byers.