Sep, 08 2012


Amazon’s Special Offers in the Kindle Fire HD variants has brought upon a great deal of angry customers. This makes sense as they are a bit intrusive, but it seems what upsets users more is uncertainty. Amazon representatives said that there would be an option to opt-out of these ads, and later other representatives said it would not be possible. So will we be able to or not?

Tech Crunch is now reporting that opting out of these pesky ads will, indeed, be an option. This will cost customers $15, and it will get rid of lock-screen and bottom-page ads for life.

“We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We’re happy to offer customers the choice.”

Sadly, we are still a bit wary about believing this, since multiple Amazon has been informing many sites that opting out of said advertisements will simply not be possible. And Tech Crunch isn’t clear about the origin of this information, which they claim to be an announcement.

But who knows, maybe Amazon simply had a change of heart. Let’s hope this one is true! Also, don’t forget to check out our hands-on video. That little tab is not shabby at all for that price!

Update: Engadget confirms

So it seems the guys at Engadget have also received word on the matter and users will, indeed, be able to opt-out of Special Offers by paying a one-time $15 fee. This will come as a relief to many of you, and it is great Amazon is at least giving us an option. Even though many of you don’t mind them.

“I wanted to let you know that with Kindle Fire HD there will be a special offers opt-out option for $15. We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We’re happy to offer customers the choice.”

[Via: Tech Crunch, Engadget]