When Google recently updated their Wallet functionality with the ability to use any credit card with their NFC-based mobile payments system, just about everyone with an NFC-equipped device was ready to start using their smartphones to make transactions. The only problem was finding a retailer or merchant that actually accepted NFC payments.
Google knows this. And so do other financial institutions looking to break into the world of mobile payments. I guess that’s why Google, Isis, Paypal, Verifone, and the “Big 4″ carriers in the US have banded together to form the Mobile Payments Committee — a Justice League of mobile payments companies — in an effort to keep the technology moving forward, and increase adoption amongst merchants. Also joining hands for the cause are financial institutions such as Wells Fargo, Capital One, American Express, Discover, MasterCard, Visa — you get the picture. Pretty much everyone wants you to start using your phone to pay for your next pair of skinny jeans.
With all those powers combined, they’ll soon begin engaging in lobbying activities, educating legislators and regulators, merchants, and consumers in the ways of NFC. Full press release can be found below.
ETA Launches Committee To Guide Emerging Mobile Payments Industry
Mobile Payments Committee Will Include All Four Major Mobile Network Operators and Develop and Implement Industry-Wide Solutions for Mobile Payments
WASHINGTON, DC — The Electronic Transactions Association, the trade association of the global electronic payments industry, today launched its new Mobile Payments Committee, an industry-wide task force of representatives from top companies in the innovative market of mobile payments, including all four major mobile network operators – AT&T, Sprint, T-Mobile, and Verizon. The Mobile Payments Committee will develop and implement industry-wide solutions to the complex policy and business issues surrounding the emergence of mobile payments in the U.S and globally.
“Mobile payments represent a game-changing business opportunity for our industry, and ETA’s mission is to help our member companies succeed in this business,” said ETA Chief Executive Officer Jason Oxman. “Our industry must work collaboratively to ensure that the regulatory and business environment promotes innovation and cooperation. As the trade association of the payments industry, ETA is the hub of activity in mobile payments, and our Mobile Payments Committee will help ensure that consumers and merchants have access to an efficient, reliable and secure mobile payments system.”
The Mobile Payments Committee is chaired by Jackie Moran, Executive Director of Federal Relations for Verizon, and includes representatives from ETA member companies engaged in all aspects of mobile commerce, including credit card networks, processors, mobile network operators, developers, financial institutions and device manufacturers. ETA also announced today that all four of the nation’s major mobile network operators – AT&T, Sprint, T-Mobile, and Verizon – have become ETA member companies and will participate in the Mobile Payments Committee.
“As a nascent industry, the mobile payments market is just beginning to realize its full potential as a robust enabler of global electronic commerce,” said Moran. “The Mobile Payments Committee is designed to ensure that the early stages of mobile payments are handled in the best possible way: With insight and ingenuity from all the players – private as well as public sector — involved in the exciting future of mobile payments.”
Other ETA member companies participating in the Mobile Payments Committee include Google, Isis, Verizon, Wells Fargo, Capital One, American Express, Discover, MasterCard, Visa, PayPal, VeriFone, Intuit, First Data, Panasonic and Neustar. The Mobile Payments Committee will address several issues facing the future of mobile payments, including:
• the business relationships needed to foster innovation and achieve network interoperability among merchants, credit card companies, mobile networks, equipment operators, equipment manufacturers and financial institutions;
• exploring the necessity of “best practices” that ensure merchants and consumers have access to the most innovative and effective mobile payments solutions;
• the education of legislators and regulators developing public policy around mobile payments; and
• the education of merchants and consumers about the potential of mobile payments to provide a
more efficient, reliable and secure experience at the point of purchase.
ETA’s Mobile Payments Committee will hold its first meeting in late August and hold regular monthly meetings thereafter. The Committee will frequently update companies engaged in the mobile payments industry as well as policymakers on relevant proposals and solutions. While these proposals will remain voluntary, the Mobile Payments Committee will work with member companies to implement them in a comprehensive manner to ensure that the new field of mobile payments provides consumers and merchants with the best, most reliable, and most secure system.