The First Google Glass Commercial Should Have Went Something Like THIS…

Here’s an image (along with a few others) that has been making the rounds around the interwebs today. They show some pretty amazing ways Google Glass could easily mature into once augmented reality could be realized more fully on the eyewear. The comics come from artist Sam Saxton who designs story boards like these for use commercials, tv shows, etc., and puts up his best work on his blog, and shows us how he would have designed the first Google Glass ad.

It’s interesting because usually the first thing people think of when it comes to AR (when it comes to gaming) is a first-person shooter. That’s all fun and dandy, but something a little more appealing to everybody could be this story board showing how the world of Mario Kart could enhance you workout daily workout routine. Simply, genius. Other storyboards show Google Glass’s potential use in the classroom and at sporting events. Have a look see.

As a refresher, here’s how Google’s concept commercial for Google Glass really went (still pretty amazing).


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TAGS: Google Glass

  • Aleks V


  • Stephen Balaban

    None of those demos are technically feasible today. The reason that wasn’t the Google Glass demo is because “Strong AR” isn’t going to come out for the first version of Google Glass.

    Should those “future vision” videos have been produced? Maybe. Should they have been a first commercial? No.

    • Paul Eccles

      The photo one is currently technically feasible, as is the “football replay” feature. The facial recognition maybe not, neither the mario kart while jogging. They’re cool ideas, despite having not been implemented.

    • Chris Chavez

      Pretty much all of this is technically feasible. Aside from licensing Mario characters (Nintendo would never allow it), having a very basic AR cart racing game based on GPS and Maps wouldn’t be too difficult at all.

      • Gerard Krupa

        Until you swerve on your bike to avoid a virtual collision and cause a real one instead.

        • Chris Chavez

          She’s jogging -_-

          • Gerard Krupa

            Doesn’t really invalidate my point, and biking is shown as an option on the mock-up screen.

    • emperor43

      he meant technically feasible not as in “it can’t be done now” but as in “there are no services like that on the market now” and even more.. google doesn’t have them. What google presented exists already as service, only the form factor changed.

    • MasonBially

      The problem is the hardware. There is no way to “draw black” or to shade objects. Readup on the difference between hard AR (the mariokart game) and soft AR, the other things (Link by valve developer: ) [In support of Stephen’s point]

    • dudnik

      Also the original targets much wider audience.

  • Kieran McGrady

    Great work, this actually makes me a lot more excited about Glass than Google’s ad. I think they didn’t want to over promise/under deliver and that’s why they kept it basic. Within the next 5-10 years though what you’re proposing seems like it will probably happen.

  • Kevin Lyda

    I like how the one with the woman is about losing weight and the one with the guy is about learning in science class. Really challenging those gender stereotypes there.

  • pookietookie

    Ouch, that grammar in the article title was painful. “…should have GONE something like this.”

    • Chris Chavez

      Looks like you got me there, Shakespeare. Perhaps I should have WENT and fixed the title after I saw your comment… xD

  • Knowles2

    Some nice ideas in the comic. Nothing here is impossible software wise, hardware will be the big issue that will hold these type of developments back. It will be interesting to see how Good google hardware is.

    • socalrailroader

      Privacy will be a bigger issue, the McDonald’s incident proves that.

      • rbanffy

        If there were other five people with cameras on that McDonald’s, the incident would never happen in the first place. Abuses thrives in secrecy and lack of accountability.

  • Micha Ols

    Read it on reddit.

  • Ryan Stewart

    I love the RoboCop ideas where, when looking at someone, it brings up a profile. I am terrible with names, having someone’s name pop up in a bubble would really help me look like less of an inconsiderate jerk than I am.

  • onpoint G

    I watched the video for the cool laid back music in the background -_-


    This will be reality in 10 years. The human mind can accomplish anything it sets it’s mind on.

  • Brian S.

    These are some really good ideas.

  • fourthletter

    Total grammar fail.