HTC Pulls Out of Brazil – Cancels Launch of One Series, Layoffs Expected

We’ve heard talk from HTC that as part of a refocusing effort, they’ll no longer be producing budget phones (entirely depends on your definition of low-end). Now we’re getting word that HTC is doing a little more re-prioritizing in the company, making the executive decision to pull out of the Brazilian market entirely. All this after the company analyzed sales numbers and found that although smartphone sales have been dramatically rising in the region, HTC has been continually losing market share to other manufacturers selling only only a meager .11% of handsets in Brazil.

This axes plans for an HTC One series launch in Brazil, and you can expect the usual layoffs to follow as well. HTC did mention that they would continue offering support (tech support and repairs) for current devices. We’re still waiting for an official word from HTC for further confirmation. Guess you can’t win ’em all, huh?

[AndroidPIT | Exame]


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  • zoozie

    nice pic to get me clickin’…. smokin’

    • Chris Chavez

      It’s always a trap.. O_o

      • Nicholas Snowdeal

        I noticed that too!

      • Gus70
        • NIGHTSCOUT


        • Crickerman

          <3 brazil :D

        • Donny johnson

          Thank you gus


        Got me to click before reading title

      • Crickerman

        not fair lol :P…

  • Tsuharesu Luciel

    Do you know which devices HTC sell here?

    HTC Ultimate (Windows Phone Titan), HTC Magic (Dream, G2) and HTC Desire A.

    How would anyone buy a smartphone from their when no one is good enough? They did this to themselves… no products = no sells…

    • Chris Chavez

      Yeah, you would think they’d just want to introduce their higher-end One X and S and see what happens.. but what I do I know? I’m just a blogger.

  • Jeffrey Evans

    Makes sense.

    • Ricardo Moura Rocha

      It actually does not make sense, the sales here are low because they don’t offer any new products…

  • AmericanPatriot4

    wow… she’s hot!! … wait, what’s this article about again?

  • eclipsenyou

    Thank you Christopher…..thank you very much!!! What she has to do with the HTC is beyond me, but it was a beautiful ploy regardless!! ;)

  • koolkat2

    Sucks for the people losing their jobs :/

  • TheJunkie

    OMG, you had to go and dig up her picture.
    She was the hottest girl in the last world cup. I drool over that picture for months.
    Now you have really done it….damn you!

    • Chris Chavez

      You, uhhhh.. need a cold shower? xD

  • NightAngel79

    Hopefully they don’t lay off too many

  • Ricardo Moura Rocha

    Of course the sales here in Brazil are declining, the last android device sold here was the AMAZING HTC Magic…

    if you don’t launch any devices on a country for over a year how can you expect to sell anything???

    they should ask apple or samsung how they’re doing in Brazil since they DO launch phones here…

    I was thinking about the HTC One X as my next phone, now I don’t care if I can get it when I’m in the US I just refuse to buy from a company that is THAT blind in the sales department…

  • dancedroid

    “HTC pulls out of Brazil”… Brazilian girl….

    I see what you did there ;-)

    • Chris Chavez


  • Fred G. Vader

    AY CARAMBA!!! I’d like to teach her the ways of the Dark Side ;-p

    • aeok18109

      words alone cannot express your fail

  • moto139

    Classic bait and switch! Darn you Chavez…

  • David Pat

    HTC please come up with more original designs. The internals are great but the designs of your phones are still uninspiring.

  • Guest

    I got in trouble from my wife for liking the photo of this girl… she’s smokin’ HOT!

  • Thomas

    Chavez next time you use my girlfriends picture I need you to ask first.

  • socalrailroader

    I feel used :D LOL