Apr 26th, 2012


“Wake up.” That was the message of a crowd of protesters hired by Samsung via Australian marketing firm Tongue as they rallied outside of an Australian Apple Store. The demonstration was a far cry from Occupy Wall Street and seems to be part of a larger marketing campaign. As has been Samsung’s fixation lately, the mock protest and its accompanying website are not-so-subtly aimed at deriding Apple and what the maker of the Galaxy S series of phones sees as a sheep-like culture surrounding the iPhone and iPad. Ironically, it’s the same sort of culture Samsung hopes to build around its own products.

[via Android and Me]

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