Some of us can consider ourselves technology nerds. And after watching one of the many Verizon commercials, we usually say: “Oh, I already knew all of this.” But such is not the case for the vast majority of the consumer pool. In fact, these advertisements can be quite confusing to the general consumer, and that is what this recent NBC’s Saturday Night Live parody is emphasizing.
Part of the reason why Apple’s products are so successful is their marketing strategy. Apple’s commercial are simple and to the point, demonstrating some of the cool things that its devices can do. These ads usually display how you can keep in touch with your loved ones, or have fun playing, making the experience much more personal. Many carriers and manufacturers miss the idea that this is what people want – simplicity and closure.
In Verizon’s commercials, topics like 4Gs and geebees are covered. Along with slaying robots and confusing numbers. Sure, SNL takes it a bit far, but they are just demonstrating a point. Check out the video for your weekend dose of humor, and let us know what you think. Do you believe carriers and manufacturers could do better making simpler commercials, much like Apple?
[Via: The Verge]